Bangkok--19 Feb--BEST WESTERN
All Best Western guests now enjoy unlimited high-speed Internet access in guestrooms and public areas at over 4,000 hotels and resorts.
“Despite the much-discussed industry-wide challenges and complexities going forward, these are exciting times for us. There are undoubted opportunities in the prevailing conditions and we are tailoring strategies accordingly. Our strategy is to offer more benefits to our guests, including free internet access which has become one the fundamental needs of today’s travelers,” said Mr. Glenn de Souza, Best Western International Vice President International Operations Asia.
“Best Western is developing a strategy of consistently offering guests more than they expect. For example, our guests can enjoy attractive promotional packages such as “Spring Best Deals” in Asia starting from only US$49 while earning extra points and miles at BW hotels worldwide. Moreover, our rewards program is one of the few truly international loyalty programs offering free nights anywhere in the world through various vouchers that guests can collect in each country across Asia. Meanwhile, we have partnered with 19 airlines and just added Southwest Airlines to our miles program this February,” added Chris Chen, Regional Marketing Manager — Best Western International Asia.
“Business travelers expect for ultimate convenience and consistent standards of services and amenities with value-for-money and Best Western is in the best position to meet those expectations, and more,” concluded Mr. de Souza.
ABOUT BEST WESTERN PREMIER
In 2003, Best Western introduced the first Best Western Premier Hotels. Providing international travellers with a higher level of service and amenities, Premier properties must offer additional 27 or more services/amenities above and beyond Best Western worldwide minimum standards. The properties are also subject to unique design requirements and a special quality review. More than 80 Best Western Premier hotels are currently located throughout Europe, Asia and the Middle East. For more information about Best Western Premier, please visit www.bestwesternpremier.com.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveller, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR. For more information or to make a reservation, please visit www.bestwestern.com
*Numbers are approximate and can fluctuate.
Contact:
Kanapa Pitakpong
Communications Department
Tel: +662 656 1260
Fax: +662 656 1252
[email protected]