Bangkok--16 Mar--DC Consultants and Marketing Communications
Tata Motors (Thailand) will introduce Thailand’s first single cab pickup truck with original high suspension, the Xenon Single Cab, at the Bangkok International Motor Show 2009. The new Xenon Single Cab comes with a giant flat load body that can be opened from three sides.
“Tata Motors is continuously developing vehicles that meet users’ requirements in terms of performance and value for money. With the launch of the Xenon Single Cab, we will expand our customer base to people who use pickups for commercial purpose in every region of Thailand. This launch reiterates Tata Motors’ commitment to providing its customers effective business solutions by lowering the cost of operations. This is achieved through excellent fuel efficiency and low cost of maintenance.” said Ajit Venkataraman, chief executive officer of Tata Motors (Thailand).
The giant flat load body in the Tata Xenon Single Cab maximizes the loading area. The ability to drop three sides of the load body provides easy access to the loading area and greatly enhances load carrying capacity.
This Xenon variant comes with the fuel-saving, 2.2-litre VTT DICOR diesel engine delivering maximum power of 140 hp and maximum torque of 320 Nm at 1,700 -2,700 rpm. It will be available from June 2009 onwards.
The 30th Bangkok International Motor Show will be open from March 26 until April 6, 2009 at the Bangkok International Trade and Exhibition Centre (BITEC), with a “Green Life on Wheels” theme. Tata booth illustrates the relationship between vehicles and nature by focusing on alternative energy. The company has collaborated with PTT Plc to encourage the use of compressed natural gas (CNG). Since CNG is produced domestically the increased use of CNG is beneficial to the economy as well as the environment.
About Tata Motors (Thailand)
Tata Motors (Thailand) Ltd. is a subsidiary of Tata Motors Ltd., India's largest automobile company with revenues of US $ 8.8 billion in 2007-2008. With over 4 million Tata vehicles plying India’s roads, it is the leader in commercial vehicles and second in passenger vehicles. It is also the world's fourth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer.
Tata cars, buses and trucks are marketed in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Tata Motors also has an agreement with Fiat Auto to build pick-up vehicles in C?rdoba, Argentina. The company already distributes Fiat branded cars in India.
Tata Motors’ international footprint includes Jaguar Land Rover, a business comprising the two iconic British brands, Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, the Spanish bus and coach manufacturer in which the company has a 21per cent stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company’s pickup vehicles in Thailand. Tata Motors also has research centres in India, the U.K. and in its subsidiary and associate companies in South Korea and Spain.
Issued by: Sompong Polchitcharoon
General Manager (Marketing), Tata Motors (Thailand) Ltd.
http://www.tatamotors.co.th
Call Center: 1800 999 900
1401 999 900 (from mobile phone)
For more information: Natee Sastyoungkul
DC Consultants and Marketing Communications Ltd.
Phone: 662 610 2354 e-mail address: [email protected]