Bangkok--19 Mar--DTAC
Happy does magic with Khong Kra Phan (immortal) SIM cards to let card holders survive with 3 magical merits. As long as customers use any mobile phone service, the SIM cards will always be valid for 1,000 hours. They will also enjoy the magical phone rate of only 99 satang per minute for outgoing calls to all networks. These SIM cards are also immortal as replacement will always be delivered to customers’ addresses for any lost SIM cards. The Khong Kra Phan SIM cards suit the present economic circumstances and should retain customers with moderate phone use who are the majority.
Mr. Thana Thienachariya, dtac’s Chief Commercial Officer, says that Khong Kra Phan SIM cards are launched to serve the customers who are affected by present economic situations and thus do not have enough income to regularly refill their call credits. Customers can now use their mobile phones with the affordable rates that suit their uncertain income. This also complies with the policy of the National Telecommunications Commission (NTC) that encourages operators to take special care of prepaid customers with flexible validity periods of call credits. We believe the Khong Kra Phan SIM cards will receive warm welcome from both new customers and existing Happy customers who can also subscribe to the service.
Dr. Ketchayong Skowratananont, Head of dtac's Prepaid Business Division, says that the selling point of Khong Kra Phan SIM cards is their immortality. As long as customers use the SIM cards, their validity will always remain. The use covers outgoing calls, value-added services, and credit refills. Only one use will make the SIM card valid for 1,000 hours. The condition is neither difficult nor complicated for customers because most customers already make small but frequent amounts of call credit refills. Each refill will keep a customer’s phone number “immortal”. We also offer the magical phone rate of only 99 satang per minute. Besides, customers’ phone numbers are immortal. Even if they lose their SIM cards, Happy will deliver replacement right to their residences. These privileges will continue until 2011.
Khong Kra Phan SIM cards are introduced in retro packaging and promotional campaigns unlike other SIM cards in the market. A special Happy talisman-styled design is presented through the packaging as well as TV commercials, marketing events and other media.
Khong Kra Phan SIM cards are now available nationwide. Users will enjoy the 3 magical merits. Firstly, a single use -- be it an outgoing call, SMS, MMS or EDGE-GPRS -- makes the SIM card valid for 1,000 hours. (The system will prolong the validity period within 24 hours.) Secondly, the rates are only 99 satang per minute of outgoing calls and 99 satang per short message to any phone network around the clock. Thirdly, Happy will deliver free replacement SIM cards to the residences of the customers who lose their cards on the condition that they have registered with www.happy.co.th. The customers who subscribe to Khong Kra Phan SIM cards within April 30, 2009, will enjoy the privileges until December 31, 2011. Existing Happy customers can subscribe to the service through *1003 within April 2009.
Contact
dtac Customers
1678 dtac Call Center
Press
Media Relations Division - dtac
Matchima 081-655-2173 Suchalee 081-710-9879
Ponnana 081-623-9895 Songkram 081-550-2563 Siriporn 081-612-9809