Bangkok--23 Mar--Hill and Knowlton
To helps Enterprise ‘Make it Counts’ with cost saving up to 30 Percent with Managed Print Services, Including Energy Savings of Between 30 and 80 Percent
To helps SMBs ‘Make it Counts’ by delivering printing cost savings and energy use savings of up to 50 percent with new printer lineup and solutions and offering new leasing program helps SMB customers renew their printers with no upfront hardware costs
HP today announces “Make It Counts” campaign for SMBs & Enterprise segment with its innovative portfolio of cost and energy efficient technologies, solutions, and flexible services and support options for enterprise customers. These offerings allow customers to achieve an optimized output strategy for immediate and near-term cost savings in this challenging economic environment, where everything counts for cost-cutting measures and setting companies up for short and long-term success.
Despite today’s gloomy economic environment, the Asia Pacific technology market is still expected to show positive growth in 2009. Businesses are expected to shift their focus from capital expenditure (CAPEX) to operating expenditure (OPEX) as C-level executives look to preserve cash and postpone longer term financial commitments. Industry analyst firm IDC has noted an increase in demand for managed print services across the region as well as a preference to deploy innovative solutions to achieve cost savings, greater operational efficiency as well as business process optimization.
“The global economic downturn has increased businesses’ urgent focus on making every cent spent count. During these times, companies can count on HP to partner with them to find immediate and near-term ways to cut their operating costs. The first step toward maximizing efficiency and reducing cost is to know where to look,” said Mr.Somchai Soongswang, General Manager of Imaging & Printing Group, Hewlett-Packard (Thailand) Ltd. “The strong momentum in HP Managed Print Services is testament that the time is ripe for customers to turn their attention to this low-hanging fruit as an urgent cost saving opportunity today — to optimize and manage their costs and generate productivity in their output environment. Additionally, streamlining their document workflows is the next frontier for IT and business cost optimization opportunity, which will also allow for longer term growth for when the market recovers.”
Make It Counts for SMBs segment
HP announced its comprehensive suite of printing solutions and programs to help small and medium businesses (SMBs) obtain more value from their IT investments in this challenging economic climate. Aimed at helping SMBs urgently address increasing budgetary pressures, the new suite of printing solutions and programs enables SMBs to drive down printing costs and to reduce energy use, leverage print management tools to further reduce costs, and renew their printer fleet.
Highlights of today’s announcement include:
Reduction on printing costs: Dramatically drive down business costs with the new HP Officejet Pro series which deliver up to 50 percent cost-per-page (CPP) and energy savings compared to laser printers. The new printers can improve business productivity for a lower price than a color laser.
Reduction in energy use: In addition, Instant-on Technology found in HP LaserJet devices provides up to 50% energy use over traditional fusing.
HP is helping SMB customers manage their cash flow with its innovative leasing programs. The HP Officejet Pro Leasing Program is a flexible lease-term plan offered to SMB customers, enabling them to upgrade their printer fleet with no upfront hardware costs. Customers only need to pay for the cost of ink supplies via predictable fixed monthly payments over the lease period at minimum 12 months and stand to significantly reduce their printing costs with the adoption of the HP Officejet Pro range of printers.
SMB customers can further drive down their operating costs by putting in place controls to better manage color printing and duplex printing by harnessing HP’s powerful print management and workflow tools. HP Color Access Control helps businesses manage and track color usage for better cost management by controlling access to employees who can print in color.
Make It Counts for Enterprise segment
HP Managed Print Services continue to enable businesses to cut imaging and printing costs by up to 30%. By managing and optimizing the office printing environment, HP Managed Print Services (MPS) helps enterprise customers achieve cost savings of up to 30 percent, allowing them to better manage costs while simplifying the management of their imaging and printing environment, and focus on their core business. Through HP MPS, businesses also have the opportunity to upgrade their printer fleet to reduce their total cost of ownership by managing capital outlay, managing older equipment effectively and environmentally, and simplifying hardware procurement.
Validating the strategic role that HP MPS plays in helping businesses streamline management, minimize costs and maximize results, industry analysts place HP that are Gartner placed HP in the Leaders Quadrant in its Magic Quadrant for Managed Print Services Worldwide and HP is the number one preferred vendor of choice for MPS, associated with managed service in IDC’s latest peripherals end-user research
For enterprises keen to get advice on optimizing and managing their output fleet, enterprises can approach HP for an HP Optimization Assessment that can help them develop an optimized and environmentally sound output strategy and identify solutions to address security, cost recovery, document imaging and other business issues. The Assessment will pinpoint the tools, methodologies and approaches available for maintaining their fleet over time.
With today’s market conditions, HP is helping enterprise customers manage their cash flow with the launch of an attractive flexible support contract that allows customizable installment payment options, instead of the usual one-time upfront cost. Under this offer, customers have the option to decide on monthly, quarterly or semi-annual installments on their annual service contracts, whilst continuing to enjoy the same benefits for upfront HP Care Packs. In addition, for existing customers who wish to extend their printer refresh cycle, they can choose to opt for post warranty care pack services beyond the standard 12 month warranty. Furthermore, if a customer signs on a 3 to 5-year printer/multifunction printer (MFP) service support agreement, customers can choose to pay nothing for the first 12 months of the contract(3).
With the award-winning HP Web Jetadmin (WJA), companies can preset sleep and wake modes to turn off devices at nights and weekends and can save up to 66% of energy costs(8) for office equipment. Additionally, organizations can assess their output fleet and help “right-size” with fewer, more power-efficient devices. They can discover and remove under-utilized devices.
There are a number of ways HP can help companies to assess their current printing fleet today:
With HP Eco Printing Assessment, enterprise customers assess their energy consumption, paper usage and carbon emissions and recommend ways to use less energy, recycle more and reduce the impact of imaging and printing, driving benefits of “going green”.
The HP Carbon Footprint Calculator allows customers to gain visibility to the carbon footprint and compare the carbon footprints of their existing printer fleet to that of a new, optimized fleet to understand how they can reduce their impact on the environment and reap energy savings.
“In Asia Pacific, HP MPS experienced strong growth, recording increased customer traction with total contract value growing by 108 percent in financial year 2008 over financial year 2007. New MPS customers in Asia Pacific who are going to yield cost reductions in the output environment. As a leader in Imaging & Printing industry, HP has implemented ‘When Everything Counts’ campaign in Thailand to address SMB and enterprise segments. We believe that this campaign will help our customers to reduce their hidden cost and manage their printing environment efficiently in this challenging economic situation and enable longer term growth when market recovers. Customers can count on HP to help them save cost up to 30%,” concluded Mr.Somchai.
About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
Press release by:
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