Bangkok--24 Mar--Aziam Burson Marsteller
The Nokia 5130 XpressMusic is Nokia’s most affordable music phone to date
In its ongoing effort to bridge the digital divide, Nokia today introduced Nokia 5130 XpressMusic, Nokia’s first and most economical music phone. To boost the new product launch, Nokia will also undertake marketing communication activation to reach the target group, using the consumer lifestyle-oriented strategy. The company, in conjunction with the TV 3 Concert on Tour program, will be on tour with a caravan of leading stars to meet consumers nationwide while providing Nokia booth at the event offering product demonstrations with myriads of fun and exciting games. The product launch is expected to bolster the music phone achievement and deliver innovative music solution, XpressMusic Hit List
“In 2002, Nokia unveiled a strategy to lower the cost of owning and operating a mobile phone and to bring the benefits of mobile telephony to people in emerging markets. Today, we are expanding that vision by introducing products and services that are affordable, relevant and easy-to-use connecting people with each other, accessing information, news and entertainment,” says Miss Ako Shiraogawa, Head of Marketing, Nokia (Thailand) Ltd.
Nokia 5130 XpressMusic and XpressHitList
With dedicated music keys, a digital music player, FM radio and a standard 3.5 mm connector for headphones, the Nokia 5130 XpressMusic is Nokia’s most affordable music phone to date. Equipped with an integrated 2 megapixel camera. The Nokia 5130 XpressMusic is available now at THB 4,240.
The Nokia 5130 XpressMusic comes with XpressHitList, an outstanding music offering that is based on a co-operative agreement with Sony Music, GMM Grammy and RS. Nokia is offering 5130 XpressMusic purchasers the XpressHitList, free music content downloads directly to mobile or via PC for 6 months from registration.
Lifestyle Marketing: Nokia and TV 3 Concert on Tour
Nokia 5130 XpressMusic will join with Channel 3 to lead TV 3 Concert on Tour and a caravan of leading Channel 3 stars on tour to meet and get closer to consumers nationwide via a range of fun activities. Nokia 5130 XpressMusic will also hold big and fun concert for teens in 5 provines as follows;
- April 4, 2009 at Pacific Park, Chonburi, meet and greet with ‘nice 2 meet u’ and Faye, Fang, Kaew artists.
- April 5, 2009 at Lee Garden, Had Yai, meet and greet with ‘nice 2 meet u’ and Faye, Fang, Kaew artists.
- April 26, 2009 at Charoensri Plaza, Udonthani, meet and greet with ‘nice 2 meet u’ and Faye, Fang, Kaew artists.
- On May 2, 2009 at V Square, Nakhon Sawan, meet and greet with’ nice 2 meet u’ and Faye, Fang, Kaew artists.
- On May 9, 2009 at The Mall Korat, meet and greet with ‘nice 2 meet u’ and Faye, Fang, Kaew artists.
You are invited to experience innovative Nokia 5130 XpressMusic and enjoy the concert near your home. More information is available at www.nokia.co.th or by calling 02-640-1000.
About Nokia
Nokia is the world’s number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.
For more information, please see www.nokia.com/press
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