Bangkok--21 Apr--AIS
AIS proceeds to penetrate the digital media market, transforming a mobile phone to the mobile entertainment media, joining force with the market leader in copyrighted entertainment and thinking out of the box with the latest model “New release of Hollywood Blockbuster only on AIS Mobile Phone,” not in theater. Piloted by the A-grade movie “The Spirit” followed by the full load of grand entertainment for every family member such as cartoons, series and music to indulge on AIS mobile phone at “ROSE Entertainment on Mobile” channel” with guaranteed 2.5G network quality for AIS customers to view clear TV without 3G.
Mr. Pratthana Leelapanang, AVP VAS of AIS, disclosed “AIS has tried to create digital media market in order to make mobile phones the personal mobile entertainment media portable every time and every place. On the other hand, the Content Providers place importance to mobile phones functioning as the effective distribution channel approaching consumers with 100% copyright violation free.
Recently, AIS joins hand with Rose Media and Entertainment Co., Ltd., the Number One Partner in fully integrated entertainment copyright owner of the country, in bringing all available copyrighted contents to offer and distribute on the Portal WAP of AIS through “ROSE Entertainment on Mobile” to AIS customers to enjoy the grand entertainment pack on one channel, not to mention cartoons for children, Box Office movies, Korean series and evergreen songs from the Center of Joy for everyone in the family.
The Highlight is the debut of unprecedented business model “Movie on Mobile,” most exclusive and complete with the concept “New Release of Hollywood Blockbuster only on AIS Mobile Phone,” totally revolutionizing the market move. For the first time in the world the newly released movie has been premiered on mobile phones (First Window), with no show in theaters. AIS customers will have fun with the full movie on mobile phones, starting with “The Spirit, the Black Mask…….,” a Hollywood flick from the creator team of 300 and SIN CITY. For the show length of 99 minutes, service fee is 40 Baht per week. (Excluding GPRS cost) After applying, customers can click to see the movie anytime and unlimited shows within one week. The great value offer comes with new movie entry every week and other entertainment genres including cartoons, series and music featuring LIVE and VDO on Demand to choose from.
With the capability of EDGE/GPRS of AIS on the 2.5G network reaching countryside coverage, today AIS customers can lay assured that TV viewing on mobile phones is perfect with the quality of visual and audio files clear and smooth throughout the playback time. Needless to wait for the 3G, the TV on Mobile users now records 400,000 in numbers with exponential growth from last year. We believe that the TV on Mobile market has significant growth potential.”
AIS customers can access to view entertainment programs on “ROSE Entertainment on Mobile” channel simply by pressing *880*888# and call to get URL to link to the Portal WAP right away. Or access via Portal WAP of MobileLIFE at wap.mobilelife.ais.co.th and select the Menu TV.
Mr. Jirat Bawornwatana, VP Business Development and Marketing of Rose Media and Entertainment Co., Ltd., unveiled “Due to the increase of mobile phone user number and in view of the mobile phone as one of the three screens influential to lifestyle of today’s people,” Rose Media takes this opportunity to offer entertainment via the new channel as an alternative for consumers as well as readjusting work plans in line with the ever-changing situation in order to enhance competitiveness and propel the Company’s growth despite the overall market downturn.
The Company possesses competitive advantages incorporating fresh and distinguished contents demanded by the market, the owned copyrights (All Rights) that enable the Company to compile all Mobile Rights and be the first in Thailand to introduce the Entertainment on Mobile including movies, cartoons, series and music, public relation channels and marketing activities penetrating the target groups to promote the service such as Satellite TV, TV programs, magazines and Gang Cartoon Shop and Interactive activities via SMS and MMS.”
The “ROSE Entertainment on Mobile” Channel offers a variety of entertainments as follows;
LIFE, Free view with no content charge but GPRS cost such as Gang Cartoon channel and 2 more channels to come, Chalerm Thai Oldies and Asian MoviesVDO on Demand, select from the latest movies every month and cartoon hits now on show including Reborn and Domo, popular among cartoon lovers for 5 Baht per day or 40 Baht per month. Look forward to the Korean series coming soon.
Further information please contact AIS/PR, Sudaporn Tel. 026874127