Bangkok--22 Apr--AIS
AIS Sawasdee continues to expand provincial markets by launching the “Sawasdee Luk Thung Tour Thai” campaign for the third time in three years. By integrating the go-local trend, it is hoping to win more provincial Thais’ hearts with a new special promotion: ฿1/m calling and 1-month-lasting ฿50-top-up. Moreover, an even bigger third free concert will be launched with a load of country singers from Grammy Gold ready to entertain provincial people around the country.
Mr. Somchai Lertsutiwong, Executive Vice President - Marketing of Advanced Info Service PLC. or AIS said “With the strength of the AIS Sawasdee brand creation strategy together with the strong point of a quality network covering the whole country and a tactic of close communications with target groups, the “Sawasdee Luk Thung Tour Thai” campaign, which has been running for two years, has proved to be successful in making AIS Sawasdee, the only brand in mobile phone business aiming at provincial markets, well-known and welcome by all provincial people. We can see that from the increasing number of our customers which will reach seven millions pretty soon.
With the aforementioned success, up to today AIS Sawasdee has managed to win over and stand by more provincial people with promising growth. Sawasdee saw this opportunity, and then organized the “Sawasdee Luk Thung Tour Thai” campaign for the third time with the “go-local” tactic sent out through a favorable and proper country song to best communicate with provincial people. This year will be even bigger, more colorful, entertaining and equipped with privileges for AIS Sawasdee customers.
Regarding the concert, AIS Sawasdee is cooperating with Grammy Gold, a famous country music company and a leader in Thai country music business. Fun and entertainment will fill 12 full-scaled concerts in 12 provinces all year round. Grammy Gold is an expert in all aspects: housing such leading country singers as Tai-Orathai, Pai-Pongsathorn, Peesadeud and Earn-The Start; and a whole lot of leading producers and composers of Thailand. In addition, it is equipped with a complete range of media: TV and radio shows and satellite TV, which are very effective in provincial areas. Importantly, the company knows the ins and outs of provincial markets, the real taste of provincial people for music. Therefore, we can rest assured that artists and entertainment forms especially provided by Sawasdee for its customers will please both customers and target groups.
Besides full-scaled entertainment of the concerts performed by famous artists, AIS Sawasdee has prepared so many privileges for customers in the third- year “Sawasdee Luk Thung Tour Thai” concerts, which will be launched all year round. The privileges include:
Special promotion: ฿1/m calling to every network and 1-month-lasting ฿50-top-ups.
AIS customers are privileged to download country songs at special rates.
A special seating zone nearest to the stage is for AIS customers only.
AIS customers entitled to ‘Meet & Greet’ sessions with their favorite artists.
Games and activities with a lot of prizes will also be in the concerts.
The first concert will be launched on May 9, at Lak Muang School, Mahasarakam Province. For those who miss the twelve concerts, AIS Sawasdee has broadcast all of them via satellite and cable TV in the ‘Fan TV’ show and “Sawasdee Luk Thung Tour Thai” show on Thai Chai Yo Channel, a new accessible medium that is very popular among provincial people. In addition, AIS customers can have fun with the concerts every time, everywhere via their mobile phones.” Mr. Somchai concluded.