Bangkok--27 Apr--KTC
“KTC” pointed out although the economy is fluctuating, Thai people can still be happy if they learn to plan their spending. Recently, KTC launched new brand concept “Happiness Is All Around” for the first time in Money Expo from 7-9 May 2009 at Queen Sirikit National Convention Center and distributed the free handbooks collecting tips on creating simple happiness in daily life. Many celebrities shared their experiences on creating happiness. There were many fun games with many rewards. Simply reduce spending with added value KTC Forever Rewards by exchanging and receiving and starting simple spending plans with “Click KTC” service.
Mr. Staporn Sirisinha, Senior Executive Vice President for Leisure Marketing “KTC” or Krungthai Card Public Company Limited said, “This year KTC will use Plenary Hall to organize a distinct activity from all other events. It is regarded as a launch of new KTC brand concept “Happiness Is All Around” for the first time in Money Expo 2009. We aim to help Thai people see the happiness exist around them if they only know how to live and spend wisely, accept the truth and prepare for the impact from the crisis. KTC will apply new marketing activities and communication methods equipped with great tips on spending plan and benefits and inform the members continuously, instead of stimulating members to spend when the economy is on the rise.”
“KTC booth will be divided into 3 main sections. 1) Exhibition boards and free handbooks on creating simple happiness in daily life from various aspects including happiness from yourself, spending management, health care, self improvement, happiness at home, happiness from traveling, how to eat well and car maintenance. Moreover, you will learn various ways to create happiness from celebrities who will share their experiences such as, beauty tips by mix & match or spend less for trip and fun games with many rewards for visitors. 2) Reduce spending by KTC Forever Rewards immediately exchange for your favorite gifts, such as 99 points for chocolate-odored AXE spray, 2,990 points for Twisty weight checker or 5,000 points for 2 tickets to Aksra puppet show, etc. Receive maximum 10% discount when spending specified amount via KTC credit card anywhere in three categories per month, food, gasoline and grocery shopping. Moreover, receive extra maximum 10,000 KTC Forever Rewards when spending 3 categories for 3 consecutive months and only sending SMS from 1-31 May 2009 by typing EV, spacebar, then 16 credit card numbers to 4515000”.
“The final section is 3) Plan spending with “Click KTC” service. The service for checking credit card spending sum and KTC Forever Rewards via www.ktc.co.th which facilitates members and receive free 500 KTC Forever Rewards when applying for the first time. Members will obtain convenience from e-Newsletter service which delivers benefits and other news to KTC members first by e-mail. Furthermore, e-Call Center service, a new channel to contact with officers for information on products and promotions every working day and hour, is an addition to KTC Phone at 0-2665-5000, which will allow KTC members of over 2 million accounts nationwide to gain benefits from more convenient and faster access to KTC information.”
For more information, please contact:
Public and Corporate Affairs Department, Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Fax. 0-2828-5046
E-mail: [email protected]