Bangkok--28 Apr--Krungthai Card
Launch rigorous marketing strategy, organize 3 traveling privileges and training seminar.
KTC showed three years of challenge “KTC Government Services Card”, cooperate with Krung Thai Bank building Government customer base of over 67 agencies and highlighting itself as the first card pioneer in Thailand and South East Asia. It launched rigorous marketing strategy, employing economic crisis as an opportunity to expand Government Agency customer base with the advantage of low risk and clear budget. With government policy to organize inbound seminar by launching 3 traveling privileges and training seminar plus special seminar in abroad and many other rewards for 30 agencies with the highest card spending. These are anticipated to help circulate currency back to private sector to rejuvenate Thai economy.
Miss Ratana Cholpraipimolrat, Executive Vice President for Revolving Loans Business, “KTC” or Krungthai Card Public Company Limited said “KTC launched “KTC Government Services Card,” which is similar to Corporate Card but differs that the customers are Government Agencies in this case. KTC is the first card issuer in Thailand and South East Asia. Throughout 3 years, there have been good responses from Government Agencies. The market share of this card is 45% or over 67 agencies, the largest customer base in the market, for example, The Comptroller General’s Department, Fiscal Policy Office, The Support Arts and Crafts International Center of Thailand, Department of Trade Negotiations, Office of Agricultural Economics, The Secretariat of the Cabinet, Royal Irrigation Department, Office of the Permanent Secretary of Transport, Central Institute of Forensic Science Thailand, Office of the Permanent Secretary of Justice, and Office of the Permanent Secretary of Industry, etc.”
“For marketing strategy for “KTC Government Services Card” this year, we envision that the present economic crisis must be a good opportunity to expand the Government customer base because Government Agencies have stability, clear budget management and low impact from economic crisis, economical and efficient seminar and traveling expenditure management tools. We can help Government Agencies to present thorough expenditure information. We offer the latest service that provides 4 million Baht travel insurance coverage each for the cardholder and accompanied persons per flight, but not exceeding 100 million Baht, when purchasing tickets by credit card. Moreover, with the first service in Thailand to increase convenience, members can reserve and pay Thai International airfare via “KTC Government Services Card” without the need to pay in person. These privileges will be the motivation for the increase of customer base.”
“During the first half of the year, we organize marketing campaign to encourage members to increasingly substitute cash or billing payment by payment via “KTC Government Services Card” in order to facilitate more currency to circulate back to business sector more rapidly, transaction can be clarified and helps the government gain fuller sum of taxation, and also drives the Thai economy forward. This scheme consists of 3 privileges. 1) Receive Travel Kit valuing 500 Baht or 200 Baht Starbucks coffee voucher when purchasing airfare via “KTC Government Services Card” 40,000 Baht per person and 20,000 Baht per trip on average. 2) Laem Chareon Seafood or MK Restaurants food voucher valuing 3,000 Baht when paying organizing cost for domestic seminar via card. 3) Winning as 1 of 30 Government Agencies with highest card spending for fiscal budget from 1 November 2007 — 31 July 2009, for example, 1st Prize (minimum 40 million Baht) Government Services Card Seminar in Europe to be the model agency for 3 persons valuing over 270,000 Baht, 2nd and 3rd (minimum 30 million Baht) Government Services Card Seminar in Europe to be the model agency for 2 persons valuing 180,000 Baht, 4th-6th (minimum 20 million Baht) savings on domestic seminar budget plus accommodation in Hua Hin and traveling bags valuing 40,000 Baht and domestic seminar organizing service plus accommodation in Hua Hin and traveling bags valuing 20,000 Baht for 7th -10th highest spending (minimum 10 million Baht).”
“We hope that “KTC Government Services Card” will play a role in increasing efficiency in Government spending and carrying on the Government measure to revive the present economy. It is anticipated that this year additional more than 10 agencies will become card members and card spending will increase 200-300%.”
For more information, interested agencies may contact KTC Phone at 02-665- 5000 ext. 6.
For more information, please contact:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Fax. 0-2828-5046
E-mail: [email protected]