Bangkok--28 Apr--Hill & Knowlton
10 million baht investment for the launch of ‘Watsons GrapeBella’ to boost sales of high quality and reasonably priced house brands
Watsons, Thailand’s no.1 health and beauty retailer, announced the marketing strategy for its house brand products in 2009 which is to focus on providing excellent product quality at affordable prices. Most recently, Watsons invested 10 million Baht to launch ‘Watsons GrapeBella’ with the first Watsons’ house brand TVC. The sales target for this skin care range is 20 million baht by the end of 2009.
‘Watsons GrapeBella’ — the company’s remarkable house brand of the year — is a skin care and hair care collection infused with antioxidants from grape extracts. The range is outstanding with imported ingredients and its reasonable price makes it especially attractive during the current economic situation.
“For the launch of ‘Watsons GrapeBella’, we focus on close marketing activities with consumers and the TVC production — the first created for Watsons’ own label range in Thailand to increase our brand awareness and reach the target groups effectively. Our sales target for this skin care collection is 20 million baht by the end of 2009 which will substantially contribute to the higher growth for all Watsons’ house brands,” Nuanphan Jayanama, Marketing Director of Central Watson Co., Ltd. said.
“With our strategy in staying in touch with consumers and listening to what they want, we are assured that ‘Watsons GrapeBella’ will be warmly welcomed among the public. We place strong emphasis on offering good product quality and affordability in order to serve as a suitable alternative for Thai consumers during economic difficulties. We would like to register Watsons’ house brand products as trustworthy, having superb quality and good value for money with the refreshing brand image.”
Nuanphan added “Watsons’ high quality products have so far been the vital growth driver of our business. In 2009, Watsons plans to launch over 400 brand new items, adding to the current portfolio of existing 500 products, with the emphasis on skin care, hair care, paper and cotton, and general health care.”
“This year, Watsons will focus strongly on promoting our house brands. We will offer products under our own label and exclusive brands that guarantee superb quality while representing good value for money. With the ‘consumer focus’ strategy, Watsons will develop products that truly cater to customer demands,” said Nuanphan.
“Because we want all customers to think of Watsons first when they think about health and beauty,” Nuanphan concluded.
About Watsons
Watsons, the No.1 health & beauty retailer in Asia and Thailand, was launched in Thailand in 1996 with the first store located at the Maneeya Center building. Watsons is the country’s leading health and beauty store currently with over 150 stores offering products from consumer goods to health & beauty products. Watsons continually aims to offer top quality products combined with value for money as well as providing high-standard service to every customer. Watsons is a subsidiary of the A.S. Watson Group, the world's largest health and beauty retailer with over 8,000 stores in 36 markets.
For more information, please contact:
Weeranuch Puttachartsaewee / Tawn Chatchavalvong
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext. 101 or 118
Fax. 0-2627-3510
Email: [email protected]