Bangkok--11 May--Hill and Knowlton Thailand
HP today launches a new campaign built on its Print 2.0 strategy highlighting a leadership in printing industry through innovative online. The recent campaign “Win a Dream Trip to the Maldives” in collaboration with Facebook.com, the popular social-networking platform, offers a variety of prizes to online members from today until 31 May 2009.
Miss Variya Udomsiri, Marketing Development Manager, Inkjet, Hewlett-Packard (Thailand) Ltd, said, “Through our Print 2.0 strategy, HP has demonstrated our leadership in the printing industry by offering innovative products and introducing new approaches to different segments covering SMBs, enterprise, and consumers. For the consumer segment, HP sees the Internet as a critical channel that enables the company to reach out to more consumers, especially social networks in which consumers have diverse interests and are extensively interconnected. HP therefore is teaming up with Facebook, the celebrated social networking platform, to hold a fun activity for online members, giving away a variety of prizes as part of the “Win a Dream Trip to the Maldives” campaign. This special campaign will give participants a chance to win the 2-tier lucky draw.
? Step 1: Download an application from the Monsters VS Aliens animation and sign up on www.facebook.com to instantly earn a coupon giving a discount of up to 1,000 baht off the price of a printer in the HP Photosmart series (D5460, C4480, C4580, C5380, C6380 and Premium FAX AIO).
? Step 2: Participants who invite three friends to sign up are qualified for a chance to win a Bangkok-Maldives trip worth 114,490 baht.
Customers who buy HP Photosmart series printers can also register via www.hp.com/th/mva for a chance to win the Bangkok-Maldives trip. This fun campaign runs until 31 May. For more information, please visit www.hp.com/th/mva.. or call 0-2690-3880 for details.
“HP expects the ‘Win a Dream Trip to the Maldives’ campaign will attract social-networking consumers to join HP’s online campaigns. This effort is built on our Print 2.0 strategy, under which HP will continuously offer new marketing activities to consumers. HP’s Print 2.0 strategy outlines how we run our business today and in the future. It highlights our vision as the leader in the printing industry and enables us to match consumer needs comprehensively,” added Variya.