Bangkok--27 May--Maxima Consultants
- Clinical trial proves long term anti-ageing effects of Boots No7 Protect & Perfect Intense Beauty Serum -
Results of a revolutionary clinical trial out today could herald a new era in the approach to skincare products. One of the leading British universities’ Department of Dermatology has completed the first independent double-blind randomised controlled trial of a beauty product over 12 months. The findings clearly showed that Boots No7 Protect & Perfect Intense Beauty Serum has genuine, long-term anti-ageing benefits as it makes a visible and structural improvement to the skin. This study was the latest step on Boots journey to provide further compelling proof of the performance of its products.
Boots first test results with the leading British university team showed that No7 Protect & Perfect Beauty Serum stimulated production of fibrillin in the skin. The results of this initial test was shown in the BBC TV programme Horizon and resulted in a sales rush on the original serum. At that time, the challenge was set by the scientific community and the press to see what the results would be of a long term test on an advanced beauty product. It has also taken Boots understanding of skincare products one step further.
Then, the latest clinical trial showed that by using No7 Protect & Perfect Intense Beauty Serum over a 12 month period, these structural effects in the skin were sustained. 70% of the volunteers using the product showed a marked improvement in the appearance of photo-aged skin over the test period. The results, published in the British Journal of Dermatology, showed that a beauty product can create a clinically identifiable improvement in the appearance of facial wrinkles when used long term. The clinical trial showed that the product had a structural effect on the skin demonstrated by changes in levels of fibrillin, a component of the skin’s elastic tissue. The clinical trial was executed with the same methodology as that to test a medicine, with study products coded and randomised at source and with all parties ‘blind’ to the coding until after the study was complete. This means that Boots No7 now has two products suitable for all stages of skin ageing that have undergone independent clinical testing.
The leading dermatologists on the trial comments: “This trial was conducted to the very highest of scientific standards. The results show that, when used long term, the product produces a clinically discernable improvement in wrinkles in photo-aged skin. This test paves the way for larger studies with more statistical power.”
According to Boots research, people using No7 Protect & Perfect Intense Beauty Serum noticed an immediate difference, as skin appears more radiant. Women also reported that their skin felt softer and smoother from first use. After two weeks skin felt firmer and after three weeks fine lines and wrinkles were less visible. By four weeks skin was younger looking. Long term, No7 Protect & Perfect Intense Beauty Serum has been independently clinically proven to restore skin’s structure, visibly improving deep lines and wrinkles
Meanwhile, Stewart Long, Boots Skincare Scientific Advisor, comments: “With this research, we have shown a commercially available anti-ageing product can actually improve the appearance of facial wrinkles when used in the long-term. To our knowledge, this is the first time such benefits have been reported for a non-prescription, commercially available cosmetic ‘anti-ageing’ product. We feel that this approach to testing is the way that anti-ageing products should be evaluated and will be continuing our research with further, more powerful studies.”
Stewart Long continues: “Consumers purchasing cosmetic skincare products can choose from a variety of products, which have only limited published data regarding their efficacy. In undertaking this study, we feel we have answered our customers and the market proving that Boots No7 products really can help to improve skin’s appearance. This study sets the bar for all beauty companies to test their products as rigorously as possible and make the results public.”
No7 Protect & Perfect Intense Beauty Serum is now available at Boots stores nationwide, priced at Baht 995 for 30ml.
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