Bangkok--1 Jun--Aziam Burson-Marsteller
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company and Junior Achievement Thailand, today announced the launch of the 2009 “FedEx/Junior Achievement Thailand International Trade Challenge” for secondary school students in Thailand.
Now in its third year regionally, first year in Thailand, the FedEx/Junior Achievement International Trade Challenge (ITC), operated by Junior Achievement Worldwide (JA) will run in seven Asia-Pacific countries in two phases — the national competition, and the Asia-Pacific regional “International Trade Challenge,” both run by JA.
The competition is designed to engage secondary students, between the ages of 15 and 18, through the creation of an international ‘market-entry strategy’ for a product they design, and through competition with peers.
The Thai National ITC final round will be held on Saturday, July 11th at the American School in Bangkok. Eligible and interested students must participate in an ITC Orientation in Bangkok on June 20, 2009.
Upon completion of the ITC Orientation, students are encouraged to submit a Market Entry Strategy Plan for the first-round competition of ITC Thailand. Market Entry Strategy Plans are due no later than 18:00, July 2 at JA Thailand’s ITC registration site: www.regonline.com/ThailandSelectionSite.
“FedEx is proud to support a new generation of entrepreneurs through our International Trade Challenge program together with Junior Achievement,” said David Carden, managing director, FedEx Express, Thailand and Indochina. “Young people’s understanding of business and trade in a globalised world is fundamental to this region’s continued economic success.”
For the local competition, the student teams are asked to develop a ‘market-entry strategy’ paper for the international marketing of a product. The three best entries are then selected to represent Thailand at the ITC final in Singapore at the beginning of August, where they develop a specific product and create an original ‘international marketing plan’ for a designated country.
Through this process, students work as teams and gain first-hand experience of what roles world trade, product distribution, and sales play in a market environment. In addition to teamwork, participating students learn about the basics of risk evaluation in the business world and gain confidence in their analytical ability.
FedEx volunteers will also act as mentors or workshop consultants at the ITC Orientation in Thailand on June 20, 2009 to help students further understand the concept of international trade and guide them in the development of their plans. FedEx volunteers will also facilitate again at the Thai National ITC final round on July 11, 2009.
“JA Thailand strongly believes in nurturing the entrepreneurial spirit in our young people through experiential learning, such as that provided by the FedEx International Trade Challenge,” said Lindy Santitharangkul, Executive Director, JA Thailand.
About FedEx ExpressFedEx Express is the world's largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee*.
*Subject to terms and conditions.
For further information, please contact:
Patsy Koh
Senior Corporate Communications Specialist,
FedEx South Pacific
Tel: +65 6390 5574
Email: [email protected]
Aziam Burson-Marsteller:
James Best or Supawadee Srirojpinyo
Tel: 02 252 9871
Email: [email protected] or [email protected]
Junior Achievement Thailand:
Kopphorn “Game” Maneerat
Program Manager
Email: [email protected]