KTC focused on provincial customers, organizing marketing activities under the concept “Happiness is all around”

ข่าวเศรษฐกิจ Monday June 1, 2009 17:04 —PRESS RELEASE LOCAL

Bangkok--1 Jun--Krungthai Card KTC focused on provincial customers, organizing marketing activities under the concept “Happiness is all around” Announcing the first happiness at Fairy Plaza Department Store, Khon Kaen KTC offered happiness for provincial customers under the concept “Happiness is all around” by cooperating with Thai department stores for TDP (Thailand Department Store Pool) group and leading department stores in large provinces to organize road shows to hand over a variety of simple happiness. Customers may use KTC Forever Rewards as low as one point or make the maximum card spending to win a YAMAHA Fino motorcycle for only 5,555 Baht plus loan service for every model of YAMAHA motorcycles at 0% interest for the first 3 months. This is the expression of gratitude for the trust of all KTC credit card and personal loan members nationwide. Mr. Thawatchai Thitisakdiskul, Senior Executive Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “Because this is the 2nd year that KTC launches KTC Titanium MasterCard for TDP (Thailand Department Store Pool) department stores credit card together with 13 giant department stores in 13 major provinces. The customers in each province show great response. This year we would like to distribute happiness to provincial card members in various ways. Therefore, we organize road show activities under the marketing concept “Actually, Happiness Still Exists.” which mainly focus on offering credit card benefits through various fun activities. - “Redeem with few points”: Get the best value for KTC credit card and KTC CASH Revolve members by using KTC Forever Rewards as few as 1 point to redeem 5 rewards. Special for members of KTC Titanium MasterCard for TDP department stores credit card can redeem 5 rewards with 2 items. - Members of KTC Titanium MasterCard for TDP department stores credit card, who made the maximum card spending anywhere during the days of activities in each province, have an opportunity to exchange for a YAMAHA Fino motorcycle and obtain five times of the real spending balance when spending at department stores in TDP group. Moreover, all types of KTC credit card members can bring sale slips from card payment at department stores in TDP group or cash withdrawal via KTC CASH Revolve cards during the days of activities to receive one coupon for every 500 Baht. With this coupon, customers can win the opportunity to purchase a 45,500-Baht YAMAHA Fino motorcycle for only 5,555 Baht. KTC will donate 5,000 Baht from the income generated from this exchange to organization of charity in each province. - For members of KTC Titanium MasterCard for TDP department stores, when spending at least 2,000 Baht via credit card at the participating department stores, they may receive one set of gift and receive immediately another set when spending on Saturday and Sunday from today - 31 December 2009. - “Member get Member” program: when KTC members merely invite one fellow member of KTC credit card or KTC CASH to submit the complete documents, they will receive a KTC Save Earth bag valuing 150 Baht. They will also receive a 450-Baht KTC Carry Bag when inviting three people and a 1,100-Baht KTC Trolley Luggage when inviting five people. - Moreover, customers receive 0% interest loans for all models of motorcycles for the first 3 months when applying for loans at the road show and paying for 36-month installment. “For the road show activities, the first one is launched at Fairy Plaza Department Store, Khon Kaen, from today — 2 June 2009. After that they will be rotated to leading department stores in each region until the end of the year. Furthermore, in order to offer even greater benefits for KTC members, in addition to the activities in 13 provinces of TDP group, this is the first year when the benefits will be reached out to other important provinces consisting of Central Region: Bangkok (Tang Hua Seng Department Store), Ayutthaya, Singburi, Saraburi, Nakhon Sawan; Northern Region: Chiangmai, Lampang, Maehongson, Uttaradit; Eastern Region: Chonburi, Rayong; Northeastern Region: Buriram, Mahasarakham, Nakhon Ratchasima, Khon Kaen, Ubon Ratchathani; Western Region: Kanchanaburi; Southern Region: Phuket, Chumphon, Songkhla (Hadyai).” “KTC Titanium MasterCard for TDP department stores” credit card aims to respond to the need of customers in all spending categories. Customers can receive benefits in other provinces and from over 200 stores nationwide. The credit cards have the captivating design with the important symbol of each province. The entrance and annual fees are unconditionally free of charge. At present, there are over 25,000 members of “KTC — Titanium MasterCard for TDP department stores” with the average card spending of approximately 10,000 Baht per month. The 20% increase in card spending is anticipated from these activities. For more information, please contact KTC Phone at 0-2665-5000 or visit www.ktc.co.th. For more information, please contact Public and Corporate Affairs Department Krungthai Card Public Company Limited Kandtharat Chermchitphong Tel. 0-2828-5057 Suchada Weerasakulrak Tel. 0-2828-5732 Prapatporn Chumchuwat Tel. 0-2828-5401 Fax. 0-2828-5046 E-mail: [email protected]

แท็ก marketing   thailand   Bangkok   central   Phuket   nation  

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