Bangkok--2 Jun--Hill and Knowlton Thailand
HP today announced its comprehensive suite of printing solutions and programs to help small and medium businesses (SMBs) obtain more value from their IT investments in this challenging economic climate. After the success of HP’s ‘When Everything Counts’ campaign that was launched in March 2009, HP has been striving to help SMBs address their increasing budgetary pressures with a new suite of printing solutions and programs with enhanced print management tools that enable SMBs to drive down their printing costs and reduce their energy consumption.
“The launch of our ‘When Everything Counts’ marketing campaign earlier this year focused on helping the Enterprise sector reduce and manage their printing costs during the economic crisis as well as prepare for business growth when the economy recovers,” disclosed Miss Variya Udomsiri, Marketing Development Manager of Inkjet, Hewlett-Packard (Thailand) Ltd. “However today we are extending this campaign to meet the needs of the SMB segment so that they too can enjoy the same support and benefits.”
Recent studies from The Office of Small and Medium Enterprises Promotion (OSMEP) puts the total number of SMBs in Thailand at 2.4 million, with many of these businesses struggling under the pressure of today’s changing economy. Indeed around 1,500 SMBs have been forced to close their businesses due to a lack of cash flow and poor sales (Source: OSMEP study). However, with the ‘When Everything Counts’ campaign, HP is aiming to position itself as a valuable partner and trusted advisor for these SMBs and to help them overcome the challenging economy through the use of innovative HP products and solution suites.
Highlights of today’s announcement include:
? Reduced printing costs with the HP Officejet Pro
Dramatically drive down business costs with the new HP Officejet Pro series, which delivers up to 50 percent cost-per-page (CPP) and energy savings compared to regular or color laser printers. Extract tangible savings and increase business efficiency by taking control of your current printer fleet: HP’s industry-leading print management solutions enable better control and access of color printing and set default duplex printing to reduce paper costs. HP’s digital sending technology, such as send-to-email and digital filing, enables users to convert documents to digital format, thereby saving paper usage and storage costs while enhancing efficiency. For customers who want laser speeds at as little as half the price, HP has introduced the new range of HP Officejet Pro printers that deliver archive quality and water-resistant color documents for up to 50 percent less cost-per-page and energy use than competing lasers.
Indeed recent findings from InfoTrends confirm that customers “can save as much as 50 percent on total printing costs—in some cases even more” when comparing total printing costs for the Officejet Pro 8000/8500 and Officejet 6500 series with competing laser printers. Similarly, tests by Buyer Labs have shown that the HP Officejet Pro 8500 and 6500 series printers consume about 50 percent less electricity than the Samsung CLX-3175FN and 70 percent less electricity than Dell’s 2135cn printers.
Furthermore, the HP Officejet Pro 8500 and 8000 series printers debut the newly formulated HP Officejet pigment inks that are like liquid laser toner, designed to deliver vivid colors and bold blacks, as well as enduring archive quality documents that are water-resistant, particularly when used with papers featuring ColorLok technology.
? HP OJ Pro Rental Program helps SMB customers improve their cash-flow position by reducing operating costs
HP is helping SMB customers manage their cash flow with its innovative leasing programs. The HP Officejet Pro Rental Program is a flexible lease-term plan offered to SMB customers, enabling them to upgrade their printer fleet with no upfront hardware costs. Customers only need to pay for the cost of ink supplies via fixed monthly payments over the lease period and stand to significantly reduce their printing costs with the adoption of the HP Officejet Pro range of printers. Customers can choose options between two black ink cartridges or one black ink cartridge and another color ink cartridge. Available printers include both single function and all-in-one devices and HP also provides free maintenance. This offering will give SMB customers another way to reduce their printing costs by up to 50% using HP OfficeJet Pro printers.
? HP Officejet Pro VAT refund 7%
HP is offering a cash back program to help SMB customers further reduce costs by reclaiming the 7% value added tax paid. Customers who buy HP Officejet Pro can register online to receive their VAT reimbursement.
? HP In-House Marketing (IHM) Starter kit
The HP IHM Starter kit is a comprehensive package of free tools, templates, resources and materials to help small and medium sized business (SMB) customers harness the capabilities of their HP Officejet printing devices. Using the HP IHM Starter Kit, customers can quickly and easily create and print corporate and marketing collaterals such as business cards, letterheads, product brochures and advertising flyers, in-house. Distributed with selected HP Officejet printing devices, the HP IHM Starter kit enables SMBs to discover how affordable, quick and easy it is to achieve high impact marketing collaterals. The IHM Starter Kit is one more example of how HP is enabling SMBs to grow their businesses without needing to expend a lot of resources.
? High performance wireless printing
HP’s Officejet Pro printers add even more value to the increasingly popular wireless printing. HP forecasts that there will be 230 million users of wireless printing by 2011, which will account for 27% of all printing worldwide. Paving the way for this trend is HP’s latest wireless printer offering for SMB customers, the HP Officejet Pro 6500.
“When everything counts for cost-cutting in today’s challenging business environment, HP wants to do our part in helping SMB customers alleviate their cost and cash-flow pressures and better manage their imaging and printing costs through our innovative portfolio of print solutions, tools and programs”, added Miss Variya Udomsiri, Marketing Development Manager of Inkjet, Hewlett-Packard (Thailand) Ltd. “Today’s announcement further demonstrates our commitment to SMB customers and exemplifies how we are working hard to help them get more results from their technology investments. HP expects sale growth of Inkjet printers around 20% this year.”
For further information about the HP OJ Pro Rental Program, please contact 0-2642-7662.