Bangkok--4 Jun--Philips Electronics
Philips put forward “Philips, of course” campaign targeting at health and well-being-concerned people. Philips aims to retain its leading consumer lifestyle brand position in Thailand.
Mr. Istvan Kuti, new General Manager of Consumer Lifestyle sector, Philips Electronics (Thailand) Ltd., unveils its new marketing strategy “Philips, of course” and launches almost 100 news consumer electronics and domestic appliances and personal care together with series of consumer promotions campaign and a comprehensive roadshow plan to penetrate in Thailand’s market in the second half of 2009. The company’s goal is to serve every consumers’ life stage to meet their desired for improving their health and well-being, aiming to secure its leading position in Thailand’s consumer lifestyle market.
To support the marketing activities and plans in 2009, Philips continues its roadshow activities with an expected 15 per cent increase in number of roadshow compared with 2008. This is one of successful Philips Consumer Experience Marketing strategies. According to the research, 40% of consumers make their purchasing decision at points of sales. The roadshow allows Philips to demonstrate and consumers can experience product feature and performance before making decision. The roadshow also opens opportunities to expand targeted consumers nationwide.
Philips is now one of the leaders in Thailand’s consumer lifestyle market. Philips is market leaders in Thailand’s iron and blender, one of the top two market leaders in Thailand’s audio and home theatre market, one of the top three market leader in Thailand’s premium LCD TV and DVD player markets.
“In the time of crisis, Philips realizes that consumers are more concern on making best investment, therefore, Philips Consumer Lifestyle sector will market about 100 new innovative and high performance products that can serve every consumer life stage since born to senior age. In addition, Philips’s attractive marketing and sales campaigns and roadshow activities will be other two factors that can reach out to the consumers nationwide, making the company another year of success in retaining its one of the leader in Thailand’s consumer’s lifestyle market in 2009 again.”