Bangkok--16 Jun--Aziam Burson-Marsteller
TrueMove, the first BlackBerry service operator in Thailand, reinforces its leadership with ultimate BlackBerry offerings that incorporate a 3G network (on a non-commercial trial basis) in Bangkok’s, Hua Hin’s, and Phuket’s main commercial and business areas, Wi-Fi connectivity with over 17,000 hot spots nationwide and EDGE/GPRS. This comprehensive wireless network experience fulfills both workstyle and lifestyle demands of consumers who use e-mail and social networks. The offering comes in 3 high-value packages with monthly payments starting from as little as Baht 449 and specially-priced BlackBerry Bold handsets for TrueMove customers. The BlackBerry Bold will be available at True Urban Park at Siam Paragon, TrueMove Square at Siam Square Soi 2, True Shop at Jamjuree Square, and True Shop Thonglor.
Mr. Papon Ratanachaikanont, Deputy Group Chief Commercial Officer, True Corporation Plc, said “TrueMove was the first to market BlackBerry in Thailand starting with corporate customers and then expanding to individual consumers due to its increasing popularity. The feature-rich BlackBerry Bold is the first device in the BlackBerry handset product range to fully support Thai. Moreover, its connectivity options include 3G and Wi-Fi. TrueMove BlackBerry users will have an unmatched wireless communications experience as a result of TrueMove’s 3G non-commercial trials in the heart of Bangkok, Hua Hin, and Phuket plus over 17,000 Wi-Fi hotspots nationwide. They can surf the Internet, receive corporate and personal e-mails from Hotmail, Gmail, and Yahoo via push-based technology. They can easily chat on MSN, Gmail and Yahoo Messenger as well as have constant access to their social networks sites such as Facebook.”
Mr. Ariya Banomyong, Chief Commercial Officer, True Corporation Plc, said “With the outstanding functionality and connectivity of the BlackBerry Bold, TrueMove has designed packages to suit the lifestyles and workstyles of customers by including tariffs for uploading and downloading data via multiple types of networks in one comprehensive offering. Customers can choose the package that best meets their needs from Baht 499, 599 and 899 per month. Moreover TrueMove is offering a promotion for customers with a specially-priced BlackBerry Bold handset at Baht 22,900 when they apply for any monthly package or they can choose to buy the handset at the regular price of Baht 25,500 and receive the Baht 599 package free for 6 months.”
Price Plans for BlackBerry customers:
The key attribute that has made BlackBerry Bold the most popular smartphone of the new generation is its capacity to link to various social networks, such as Facebook through the built-in application. Users will always be notified of friend requests, photo comments and photo tagging. Moreover, they can stay in touch with friends and colleagues in realtime with simple to use Internet and e-mail access with support for attachments. The BlackBerry Bold also features the popular BlackBerry Messenger (BBM), which is an application the BlackBerry community uses to communicate with each other. On top of this, TrueMove also has the upgraded software version to 4.6 for higher-level functionality.
“BlackBerry is one of the most popular smartphones worldwide. TrueMove is proud to offer this outstanding full-function device to Thai customers combined with TrueMove’s convergence network. TrueMove will continue to bring modern innovations to meet all communications needs related to the lifestyles and workstyles of today’s consumers,” Mr. Papon concluded.
The BlackBerry Bold will be available at True Urban Park at Siam Paragon, TrueMove Square at Siam Square Soi 2, True Shop at Jamjuree Square, and True Shop Thonglor. For further details call True Move Care 1331 or www.blackberrybytrue.com.
Note: The above packages do not include roaming services, international calls, and international SMS. For international roaming, TrueMove offers a value data roaming package charged at a maximum flat rate of Baht 399/day (pay for actual usage if less than Baht 399). This package offers unlimited EDGE/GPRS usage on most Conexus Alliance networks in Japan, Singapore, Indonesia, Taiwan, Hong Kong, and India. International calls can be made via TrueMove’s 006 IDD service with excellent sound quality and reasonable prices.
* 3G services are offered on a non-commercial trial basis.
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 15 million subscribers (March 2009) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Sisadhi Reuben
Tel: +66 (0) 2699 2782
Email: [email protected]
Anchalika Kausangunsilp
Tel: +66 (0) 2699 2727
Email: [email protected]
Thadhamon Chanthana
Tel: +66 (0) 2699 2783
Email: [email protected]
Nattakorn Plubprasit
Tel: +66 (0) 2699 2771
Email: [email protected]
Suphara Khruejai
Tel: +66 (0) 2643 2466
Email: [email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul
Tel: +66 (0) 22529871-7
Email: [email protected]
Jaruwan Vorarakthananune
Tel: +66 (0) 22529871-7
Email: [email protected]