Bangkok--16 Jun--Spa-Hakuhodo
After holding a distance leadership position in market share as No.1 Energy Drink in Thailand, Osotspa, one of the oldest and largest Thai conglomerates of consumer products are launching M-150 still energy drink in Europe with aim to cover at least 25 countries within 2009.
Spa-Hakuhodo is assigned as AOR (Agency of Record) for M-150 and just completed the M-150 Phase 1 of the European campaign with concept of “Power Beyond Limit … It works”
The marketing strategy is to penetrate and make an entry first phase into 4 countries (Spain, Russia, Slovenia, Malta) as 2nd brand from Osotspa Co. apart from SHARK carbonated energy drink marketing in 80 countries.
M-150 still energy drink as a leading brand from Thailand is making its presence in
Thai packaging design and bottle format with focus on efficacy benefit of Power Beyond Limit ….. It Works !!
The campaign objective is to create an impact of M-150 brand presence with simple stories aimed to communicate amongst 3 different target markets of students, office workers and blue collars.
The IMC models are varied with different mix among the 4 launched countries in relation to the size of the market and potential brand growth.
This is the 1st move by Osotspa and Spa-Hakuhodo to embark on European territories after more than a decade of domineering position in Thailand, Indonesia, Laos and Cambodia.
For more information please contact
Supitcha katanyoo
Account Director, Corporate Communications Department
T: 66-2-259-0310#248
Email:[email protected]