Bangkok--14 Jul--PC& Associates Consulting
Acer Computer Co., Ltd., Thailand’s No. 1 computer market, uplifts its services ‘Multiple Brands Service” strategy to be implemented on the provision of services including product warranty, after-sale service, consultation, and demand analysis, etc. The strategy is applied to all multi brands: Acer, Gateway, eMachines and Acer Smart Handheld. Meanwhile, Acer aims to increase more service centers for better coverage.
Mr. Sophon Panchim, Service Director, Acer Computer, said Acer Service Center will serve customers who buy products by Acer, Gateway, eMachines, and Acer Smart Handheld brands will be supported by the same Acer Multiple Brands Service strategy which covers product warranty, service policy, and etc.
“We have separated service units and assigned personnel to particularly cater to each brand. No matter what brand you have bought, you could receive services at Acer Service Centers. In addition, we have planned to expand service centers to Pin Klao and Rama 2 area so that our customers can better access to our services.”
He added, “Gateway customers have certain characteristics that is focused on product image and design, while Acer brand customer are technology savvy and innovative. Therefore we add convenience for them with software service, copyright programs, and other programs including product look & feel and certain features.
Acer also prepares a separate team to particularly take care of Acer Smart Handheld's customers. Our service covering operating system and maintenance. The services are in fact not much different from those provided to Notebook computers and PCs since smartphone share similar mobility function and connectivity likes notebook only size that matters. We are confident that Acer Service Center will be able to serve all our product brands offer to the market.”
For the second half of this year, Acer will continue to add more value to our service to ensure our customer satisfaction for every spending. We are improving our CRM system. A modernized and faster module has been deployed. An immediate improvement will be speeding up of the spare parts inventory for all brands and to cover nationwide service centers. The system also enables better analysis of customer demand. Acer continues our on-site service for consumer and enterprise on desktop product, and offer additional 7x24 hours service package for enterprise customer, and set up Acer Service on Campus to offer service to those teachers and student for some universities.
At present, Acer has more than15 Acer Service Centers across Thailand. Six centers are located in Bangkok: Rama 3, Pantip Plaza, Zeer Rangsit, IT Mall Fortune, Seacon Square, and Kingkaew (AOC). The remaining nine centers are in Chonburi, Rayong, Nakorn Ratchasima, Khon Kean, Phitsanulok, Chiangmai, Hat Yai, Phuket and Surat Thani.
For more information please contact Acer Call Center 02-685-4311. For technical inquiries, please contact 02-685-4355 or visit www.acer.co.th.
About Acer
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while the successful mergers of Gateway and Packard Bell complete the company’s global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 6,000 people worldwide. 2008 revenues reached US$16.65 billion. See www.acer.com for more information.
Acer first penetrated the market in Thailand 1984, establishing an office in 1993. Acer Computer Co., Ltd. has been growing rapidly and is now widely recognized in Thailand. A major sponsor of the 13th Asian Games held in Bangkok in 1998, the company has been the recipient of The Reader’s Digest “Outstanding Brand Performance” for eight years. Moreover we have been ranking no. 1 notebook selling for 13 consecutive quarters (Y2003-present). For more information, please visit the Acer website at www.acer.co.th.
Acer and the Acer logo are registered trademarks of Acer Incorporated. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.
For more information please contact: Press Release issued by :
Ms.Pattra Kijdamrongwinijgul PC& Associates Consulting Co., Ltd.
Marketing Supervisor Ms. Jitatinun Singhakasiri
Ms. Dudsadee Yensudjai
Acer Computer Co., Ltd. Tel: 0 2971 3711 Fax: 0 2521 9030
Tel: 0 2661 9700 Fax: 0 2661 972 E-mail: jitat[email protected] / [email protected]
E-mail: [email protected]