Bangkok--31 Jul--Professional Media Business
ASUS Expects No.3 in World’s and Thailand’s Notebook Market Recently Launches Butterfly Wing-inspired U Series Notebook A Fashionable Design with Ultra Light & Slim
It has been 3 years since ASUS started Notebook marketing and its global notebook market share was ranked no.9 in 2008. ASUS expects to become no.3 in global notebook market within the next 3 years, or within 2012.
With dedication in development, ASUS has revealed its latest innovation, ASUS U Series notebook, which is inspired by butterfly wing. Apart from its distinction in technology, its beautiful and slim design portrays its user’s taste and individuality.
The ASUS U Series notebook is less than 1 inch thin** and 1.5 Kg. in weight, which make it simply portable anywhere. Meanwhile, it is glittered by the glossy piano-black LCD cover. It contains AI Light technology that detects environmental light to automatically adjust brightness of the screen. Its dust-proof chiclet keyboard makes typing become more comfortable. The Smart Lighting Keyboard feature** enables typing in the dark by the light that glows from the keyboard. Moreover, its battery can be used continually by up to 11 hours**.
Mr. Accharas Ouysinprasert, Country Manager of Intel Microelectronics (Thailand) Ltd. said, “The launch of this latest notebook from ASUS - the U series - represents ASUS’s commitment as an industry leader in innovation. The new notebook utilizes the Intel ultra-low voltage processor which has been designed to suit the needs of today’s mobile lifestyle by bringing together a sleek portable design with excellent performance for end users. Through Intel and ASUS’s strategic partnership, we are not only driving forward fresh innovation, but delivering exciting and relevant products that can make a real difference to people’s lives.”
Mr.Pornthep Watchara-Amnouy, Managing Director of ASUSTek Computer (Thailand) Co., Ltd. was confident of the product’s original attributes. He said that “The U Series notebook will help increasing ASUS overall market share by 10-15% in the late of 3rd quarter. With ASUS focusing more on providing product value added than marketing with price competition, customers will receive perfect quality product and warranty, which are more than worthy for their payment.”
“Last year (2008), ASUS was ranked no.5 in Thailand’s notebook market. We are confidence that our market share in the 2nd half of this year will simply help us climbing up to no.3” Mr. Pornthep concluded.
For more information, please contact:
ASUS Call Center; Tel. 02-679-8367-71 or www.asus.co.th ASUS Public Relations Team: Professional Media Business Co., Ltd.
Mr. Thanom Jitthammasatian (Mai) and Miss Rossukon Wedsinlapakong (Safe) Tel. 02-934-6718 # 12; Fax 02-934-6720-21
E-mails: [email protected], [email protected]