Bangkok--7 Aug--Aziam Burson-Marsteller
ING Life announced the success of the “Watch Pitchside with ING & Pepsi” promotion, in which consumers sent in a great number of Pepsi crowns. ING Life will bring lucky Thai consumers to see the Holland vs. England football match in Holland. ING will also arrange sport, music and CSR activities for Thai consumers.
Rajesh Sethi, President and Chief Executive Officer, ING Life Thailand said, “The ING Life and Pepsi “Watch Pitchside with ING & Pepsi” co-promotion which offered consumers a chance to win a trip to experience the excitement of a major football match in Holland was very successful as many Pepsi crowns were returned by consumers nationwide. This indicates the level of excitement there was about the chance to win this great prize. The promotion ran from May 1 until July 10, 2009.
In the final phase of the promotion, ING will take 20 lucky Thai consumers to experience the excitement of a major football match in Holland. The consumers, including 10 from Greater Bangkok and 10 from up-country, will have the chances to visit Amsterdam, the Netherlands during August 10-14, 2009 together with Pepsi and ING executives, as well as top ING agents and Sena Hoy, a host of the Saranae Show TV program. They will have VIP seats at the Holland vs. England football match in Holland on 12 August 2009 at the Amsterdam Arena. The consumers also will participate in a special tour of Amsterdam, one of the most attractive cities in the world.
“The “Watch Pitchside with ING & Pepsi” co-promotion is part of ING’s integrated marketing program that uses multiple forms of advertising and public relations activations. ING’s strategic objective is to build brand recognition among consumers and support the expansion of its customer base. Pepsi is an outstanding partner and its strong brand were key success factors for this campaign. The success of the campaign has increased awareness of the ING brand among consumers,” Rajesh continued.
“ING is continually implementing brand building activities in order to increase both consumer awareness and understanding of the company’s strengths. This in turn will benefit our agents who present our products to their customers across Thailand. We are building our brand through many sports, music and CSR activities taking place this year. We are also developing quality products and services to meet the needs of consumers, providing ongoing training for our staff and enhancing our support systems. Our ultimate objective is to boost customer satisfaction which is the key to the long-term success of our business,” concluded Rajesh.
For further information, please contact:
Aziam Burson-Marsteller Tel. 0 2252 9871