Bangkok--20 Aug--Krungthai Card
Joined with 1,500 partners offering promotions covering 5 spending categories. Recruit real fan as “KTC Society” through “Facebook”.
KTC joined hands with 1,500 business partners to launch “KTC Real Privilege” campaign offering special promotions for credit card members in 5 essential spending categories covering all lifestyles. Introduced the new PR channel through Facebook website and create the community called “KTC Society” to communicate with members on real time basis. Promote the campaign’s signage — blue and grey colors of KTC It’s Real logo together with the slogan “Exclusive Privilege is Right Here” to remind the members of the KTC privileges available when they see that signage at any partner’s outlet.
Mr. Woravut Nisapakulthorn, Executive Vice President — Credit Card Business, “KTC” or Krungthai Card Public Company Limited said, “KTC will direct the marketing strategy to be more responsive to the needs of our members in the second half of the year. One of our long-term projects is the launch of the “KTC Real Privilege”, the campaign that we joined hands with 1,500 business partners from 5 essential spending categories including Dining, Home & Family, Health & Beauty, Shopping and Recreation to offer the 3 favorite privileges to our customers that are the maximum of 30% discount, the installment option through “KTC Flexi” plan and the use of KTC Forever Rewards points as cash. This program will start today to 30 June, 2010.”
“We are very selective about picking our partners to join this campaign in order to ensure that the privileges we offer will meet the real needs of our members. Prior to coming up with this campaign, we did an extensive study on spending behavior of more than 1.63 million KTC credit card members. We also include some of the outlets that are popular or “trendy” in the society in order to maintain our leadership in lifestyle credit card segmentation in Bangkok and provincial tourist destinations such as the -5 Ice Bar in Pattaya, Je Khiew Sea Foods Restaurant in Hua Hin and Oasis Spa (Thailand) in Chiangmai and many more.”
“To promote this campaign, KTC has introduced the campaign’s signage — blue and grey colors of KTC It’s Real logo together with the slogan “Exclusive Privilege is Right Here” to remind the members of the KTC privileges available and encourage the use of KTC credit cards at any outlet that puts up that signage. We will also create the “KTC Society” through the popular website www.facebook.com to keep our members who are the frequent visitors of the website informed about KTC information and exclusive promotions for members of “KTC Society” only such as gaining additional KTC Forever Rewards Points , joining with traveling trips, free movie ticket or dining. The members of the “KTC Society” include new generation of people who enjoy diverse modern lifestyles. This allows KTC to offer privileges that are responsive to the needs of the members. The promotion through such social network also include fast online service that allows members to express opinions on products and services on the real time basis.”
“The “KTC Real Privilege” campaign is launched while the economy is sluggish so KTC has to use the more selective communication channels to reach the targeted members sorted by different lifestyles. We started the first launch of our campaign through www.facebook.com since the beginning of this August and recruited more than 2,500 KTC members to join our society. We expect that more members of the Facebook website will become the fans of “KTC Real Privilege” group because we have many good activities in store for you throughout the year,” Woravut said in conclusion.
For more information, please contact KTC Phone at 0-2665-5000 or visit www.ktc.co.th.
For more information, please contact
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2828-5057
Suchada Weerasakulrak Tel. 0-2828-5732
Paradee Thesratanavong Tel. 0-2828-5049
Fax. 0-2828-5046
E-mail: [email protected]