Bangkok--31 Aug--Electronics Arts
Electronics Arts Inc. (NASDAQ: ERTS) and Asiasoft Corporation Public Company Limited announced today an agreement for Asiasoft Corporation Public Company Limited to launch and operate Raycity in Singapore and Malaysia and TAAN in Singapore, Malaysia and Thailand. EA, Asiasoft and Playpark Co., Ltd. are in discussions to evaluate the possible publishing of TAAN on Playpark's portal www.playpark.com in Thailand. Both titles are developed by EA’s J2M studio in Seoul, Korea. The announcement was made today during a press conference held at Blu-O Bowling Alley, Siam Paragon.? ?
Working closely with EA’s development and publishing teams, Asiasoft Online will provide marketing, community management, technical support, and customer service support for both titles.
Raycity and TAAN are both free-to-play, PC multiplayer online games that will appeal greatly to the Asian gaming communities. In Raycity, gamers race through the streets of Seoul to complete a wide variety of missions. Players can unlock new cars and city areas, as well as upgrade and customize their cars with an extensive range of in-game items like car kits, rims and paint schemes, among many others. Singapore and Malaysia will join Korea, China, Hong Kong. Taiwan and Thailand as countries where Asian gamers can enjoy this quick-to-the fun racing game.
TAAN is a casual, turn-based action shooting game. Gamers can choose from an array of customizable characters and weapon types. Teaming up with friends, they can aim and shoot at the opposing players by controlling the angle and distance of their shots. With other fun features like “Power-Ups” and a “Ghost Mode”, TAAN is an enticing and fun to play game that will appeal to a wide gamut of users. TAAN is currently available in Korea, and recently went commercial in Vietnam.
‘We are thrilled to be partnering with Asiasoft Online to bring Raycity and TAAN to more countries in Asia. These are fun, pick up and play games and with Asiasoft’s online publishing and operational expertise in the region, we look forward to offering them to an even broader audience of gamers,’ says Chris Thompson, Vice President & GM, EA ASEAN.
Mr. Sherman Tan, Chairman, Asiasoft Corporation Company Public Limited(AS) said “ This is an important milestone for Playpark.com, to be part of the collaboration between EA and Asiasoft. With EA, Asiasoft and Playpark.com’s expertise in online operations and marketing, we look forward to grow the casual online market to double of what it is now in terms of registered users and revenue.
Mr. Lertchai Kanpai, Managing Director of Playpark Co.,Ltd said” Playpark, a leading casual online games portal runs popular games such as Audition, Freestyle and Richman Online and have a database of more than 12 million registered gamers in the last 3 years. We are all very excited and look forward to launching TAAN, a game perfect for gamers aged between 10-25 years old, who love ‘fun’ shooting and cute characters. It is the perfect non aggressive game for everyone.’
Both TAAN and Raycity are targeted for closed beta test by year’s end.
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