Bangkok--8 Sep--Verve
Siam Retail Development Co., Ltd, Operator of Fashion Island, set to take Bangkok by storm with Fashion Island’s promising new look “The Joy of Shopping” by upgrading the entire entertainment and recreation facilities to cater for today’s lifestyle with an over 600 million baht remodelling budget, and simultaneously rolling out 9 key activities to celebrate the grand transformation.
Mr. Prasert Sriuranpong, Executive Director of Siam Retail Development Co., Ltd., disclosed: “Nowadays, shopping plazas are mushrooming everywhere from central Bangkok to the suburbs. To win loyal patronage, each plaza strives to raise the bar of excellence in terms of architectural design, shops, marketing strategy, sales promotions and supporting activities. Having been a comprehensive shopping mall for over 13 years, Fashion Island deeply realises the importance of constant improvement and renovation to rise ahead with all-inclusive and modern offerings that fit well with the needs of our target consumers in the Ram-Indra area. Since Ram-Indra has now evolved into a residential area attracting new target groups such as teenagers, workers and families, we feel it’s time to rejuvenate our shopping mall to anticipate the changing consumer demand for service-orientated retail and entertainment attractions in addition to the traditional shopping experience. The result is the revamped Fashion Island with “The Joy of Shopping” positioning.”
Fashion Island’s transformation includes a refreshing colourful logo, the use of a minimal modern theme for interior and exterior design to reflect a bright, trendy and spacious shopping mall, well-organised commercial zoning and the addition of lifestyle outlets such as restaurants, high street brands, shops, fashion, health and beauty, IT, and many more.
“This splendid make-over aims to re-establish Fashion Island as the “Modern Family’s Island” — a centre of happiness, trendy convenience and all-inclusive services. It is the best and largest urban “One Stop Shopping Center” ever offered to Ram-Indra residents. “Joy” is the key word for the brand new Fashion Island as reflected in many commercial zones, for instance, The Joy of Fashion, The Joy of Beauty, The Joy of Digital, The Joy of Living, The Joy of Dining and The Joy of Education. It also includes new facilities such as a premier lounge, the 2008 award winning best public toilet, parking lot, CCTV, the Lak Si — Bang Na U-turn bridge, free WiFi access, an extra parking lot and additional signage inside the mall. We have spent more than 600 million baht to make it happen,” Mr. Prasert said.
“At present, on an average weekday, there are 60,000 customers visiting our mall and 80,000 people at the weekend. The circulation number will double during the special activities period. To stimulate consumer purchase at the department store and rental shops in the mall, 80% of our activities will be reserved for event marketing with the remaining 20% going to sales promotion events. In addition, we will be organizing 9 lifestyle activities throughout the year to deliver new customer experiences whilst focusing on CRM strategy to strengthen the relationship with over 5,000 existing customers via ‘The Island Card”.
The 1st event to kick off at the revamped Fashion Island is Fashion Island “Motor Show 2009 — Driving to the Groove” during September 11-20, 2009. Spectacular cars from leading motor companies will be there for car lovers to enjoy as well as car accessories and maintenance kits plus special offers at the event only and a mini-concert by Groove Riders and ETC.
Fashion Island - “The Joy of Shopping”
For further information, please contact Verve:
Prasit Kritsadaariyachon (Bob), Tel: 0-2204-8216
Pannarai Thaweechotkitcharoen (Ar), Tel: 0-2204-8212