Bangkok--10 Sep--Verve
Mr. Ponsinh Boutkaska (1st left), Executive Marketing Manager of Fashion Apparel Division at Diethelm Limited, the Thai distributor of Levi’s jeanswear, recently introduced Levi’s Expert Fit collection and Pamela Bowden as the product presenter in a launch event joined by Mr. Suriya Tancharoen (1st right), General Manager of Robinson Airport Plaza. The launch campaign will be supported by a series of mini concerts to promote the new collection and capture the purchasing power of women in key provincial cities, expecting 10% growth in the brand’s women customer base.