Bangkok--16 Sep--124 Communications
PR124 yesterday signed a contract with Thai AirAsia to manage Thai AirAsia’s all media, packaging them as New Media for PR and Advertising campaign. Thai AirAsia is confident its new media will mark innovation in the field while reflecting its characteristics of being ‘fun and friendly.’
Mr. Nimitz Modrakee, CEO of 124 Communications Public Company Limited — PR124, revealed that the company is proud to be awarded with a contract by Thai AirAsia to manage all the so-called new media of Thai AirAsia, “Thai AirAsia is the leading low-cost airline in Asia with continuous top-of-mind position, due to its brand new aircraft flying as frequent as 117 flights per day to destinations throughout the nation and Southeast Asia, catering over 5 million passengers a year. Additionally, Thai AirAsia is to expand its fleet from 15 to 18 by the end of this year and will add brand new Airbus A320 to 40 by the year 2013. Considering an airline as a new media for advertising and PR campaign, Thai AirAsia definitely has competitive edge for it can reach a massive and vast variety of people from businesspersons and entrepreneurs to frequent flyers in terms of both business and leisure.”
He furthered, “PR124 realizes its great potential since Thai AirAsia is very flexible. Its new media can thus range from boarding pass, baggage tag, in-flight magazine, website to aircraft wrap or even a ‘theme aircraft’ which can be tailored to suit clients’ needs. There are so many interesting new tools can be explored here only at Thai AirAsia.”
Thai AirAsia Company Limited CEO, Mr. Tassapon Bijleveld, said that the company awarded PR124 with this contract because of its high reputation in integrated communications with a proven track record it had done for many national-level PR Campaigns, plus the fact that it recently teamed up with JCD Management and JC Decaux (Thailand) as partners in out-of-home marketing agency, I, therefore, believe that PR124 will be able to meet my expectation.
Mr. Stephan Taib, Managing Director of JCDecaux (Thailand) Company Limited said that, “The company and PR124 has been in business for some time, since PR124 has recommended many customers who wanted to reach their target audience through out-of-home media. Now it is time to leverage this partnership into the next level. In this case, JCDecaux and JCD Management will market out-of-home media of Thai AirAsia.
“Even though the current global economy is yet to pick up and airline business around the world receives an impact, Thai AirAsia is still doing fine. Fortunately, we are on the right track; managing to get lowest operational costs and setting small margins in order to offer the best alternative of flying to our guests. Therefore, Thai AirAsia has continuously thrived and been going stronger and stronger. Our image is favorable, through word-of-mouth not only our price is very attractive, but our service is also excellent. Additionally, our routings, flight schedules and frequency of the flights are also factors that customers prefer us to others. Moreover, our recent policy that allows customers to choose their preferred seats is a plus.” Mr. Tassapon concluded, “With our potential, I am certain that this deal will not only benefit Thai AirAsia, but also our clients.”
About PR 124
Founded in 1989, 124 Communications Public Company Limited is Thailand’s leading Communications consulting firm. The company is listed in the Stock Exchange of Thailand (MAI). The company has announced a new business structure in August 2009 to incorporate Media Services to offer a more comprehensive and alternative corporate and brand building solutions to clients.
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 122 routes covering more than 65 destinations. Within the grasp of 7 years of operation, AirAsia has carried over 65 million passengers and grown its fleet from just two aircraft to 80. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across all Asean countries, China, India and Bangladesh. This is further complemented by AirAsia X, its low cost long-haul affiliate carrier that currently flies to destinations in China, Australia and the UK. AirAsia is the only regional carrier with the largest destination network and highest flight frequencies. AirAsia has been awarded the 2009 World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax.
About JCDecaux
Pioneering the “street furniture’ concept in 1964, the JCDecaux Group is the only company worldwide that focuses exclusive on outdoor advertising. JCDecaux is the only group present in all three principal segments of the outdoor advertising market: street furniture, billboard and transport advertising.
For more information, please contact:
Eakkapop Panthurat [email protected]
Niracha Ruenrerng [email protected]
124 Communications
02-662-2266 ext. 156, 150