Bangkok--22 Sep--Siam Commercial Bank
In a bid to propel its service to another level, Siam Commercial Bank has joined hands with the Sansiri Group to launch the "SCB Sansiri Platinum Card". This marks the first time that a leading bank has collaborated with a dominant property development player to launch a credit card under the concept of "One Card for Home and Privileged Living", allowing Sansiri customers to reap superior privileges catering to their lifestyles. The "SCB Sansiri Platinum Card" will provide customers the convenience of a credit card combined with benefits suited to potential and current homeowners.
Siam Commercial Bank President Kannikar Chalitaporn notes that, "Following the Bank's policy of being the Premier Universal Bank, the Bank is equipped will a full range of services meeting every customer demand. The Bank views credit cards as a priority product closely connected with customer lifestyles. This product originated with the Bank's strong desire to provide a value added service catering to the demands of our Bank customer base, composing more than 1 million customers holding more than 1.8 million cards, and the highest credit card spending levels. Apart from continuously organizing marketing activities all year round, the Bank periodically launches new products to distinguish its card brand and meet customers requirements in potential market segments. This year the Bank launched SCB Family Plus and SCB Beyond Platinum promotions, both of which earned overwhelming recognition from customers.
Sansiri Chief Executive Officer Apichart Chutrakul said that, "The debut of the "SCB Sansiri Platinum Card" is regarded as another important milestone in Sansiri's innovative marketing, reflecting its leading position in product development and selection of strategic alliances that are well-positioned to offer unrivalled privileges and benefits to customers. Siam Commercial Bank's dominant position in key financial and credit card services, combined with its superb customer base, exactly match Sansiri's desire to grow its business amid tightening competition. With that in mind, the Company developed the concept of this joint campaign.
The "SCB Sansiri Platinum Card" offers exclusive privileges for those considering the purchase of a home by providing a 5% discount on booking fees and 50,000 reward points when paying booking fees through the card. In addition, the card offers the exclusive convenience of paying monthly down payments or communal fees via the card while earning reward points. Customers will be entitled to redeem exclusive Living Rewards or exchange rewards points at a special low rate for a range of SIRI perks, such as laundry, maid, and gardening services. Finally, the card offers exclusive Platinum card privileges with double reward points for every 20 baht expenditure, and other benefits. Those who apply from today through March 31, 2009 will receive 5,000 reward points plus a one-night stay at the Casa del Mare worth 7,500 baht, and a 60-minute Golden Silk Body Glow from S Medical Spa.
SCB aims to have 30,000 SCB Sansiri Platinum cardholders within 1 year. Apply now at any Siam Commercial Bank branch in Bangkok. For more information, please contact the SCB Call Center at 0-2777-7777.