Bangkok--29 Sep--SPOTMARK
Social media is flourishing in travel industry as more and more travelers search, plan, book, travel and share on social media which will become the second most-popular online activity by 2010. Imagine what will happen if traveler has a bad experience? Learn how you should react at ‘Social Media for Travel Marketing’ Seminar, November 11, 2009.
Realizing the growing important of social media in travel industry, PATA-Thailand Chapter and Tourism Technology Association have jointly organized ‘Social Media for Travel Marketing’ Seminar on 11 November 2009 at The Westin Grand Sukhumvit, Bangkok. The seminar will provide good forum for travel marketers and PR professionals to learn from real-life experts on what’s new in Social Media Marketing and how to use it.
Social media is growing everyday. If Facebook were the country it would be the world 4th largest after China, India and United Sates. China’s QZone would be even larger with over 300 million using their services. YouTube has 16.6 million average daily visitors with approximately 6 billions videos viewed monthly. 80% of Twitter usage is on mobile device so people network anywhere, anytime. Interestingly 34% of bloggers post opinion about products and brands. Imagine what that means to customers bad experiences? 78% of consumers trust peer recommendation while only 14% trust advertisements.
“For the travel industry, social media could be a good place to market hotels and travel products. Social media is probably here to stay as it fits well with the nature and characteristic of travelers who do things in circle. They dream about a destination or activity. They plan and research their trip of vacation. They book their travel, hotel, resort, tour or attraction. While traveling or when they return home, they share their travel experience, stories, photos and video,” said Mr. Sirapat Kettarn, Managing Director, SPOTMARK - - the seminar manager.
The sooner travel marketers and PR personnel incorporate social media into their integrated marketing communication the better. “Social media provides a timely and persuasive way for travel marketers and PR personnel to interact, engage and build relationship with customers as well as to manage and foster customer experiences. If doing correctly the benefit of social media could be enormous. Since social media marketing is relatively new, finding the right way and workable tactics for social media marketing would be crucial for their success.” he added.
“Social Media for Travel Marketing Seminar will provide an excellent platform for travel marketers the guideline to develop a game-winning strategy to ensure the success in social media marketing,” he said adding that “the seminar program has been developed by our strategic partner - - DMS Group, Asia-Pacific leading technology-enable media house, that has long experience in social media marketing in hotel and travel industry.”
For more information and course guideline please visit www.sptmrk.com or contact SPOTMARK at +66 2 978 2519 or [email protected]