Bangkok--6 Oct--PC & Associates Consulting
Google Insights for Search, the tool that enables anyone to find out more about search trends broken down by geography and time, is now available in Thai. With Google Insights for Search terms, you can compare the popularity of different search terms, and get an instant snapshot of what’s hot in Thailand and around the world.
Type in a search term to see search volume patterns over time, as well as related top and rising searches. You can also compare search trends across multiple search terms, geographic regions, or time ranges. To find out what was on top of people’s minds in Thai news, culture or consumer trends recently, leave the search term field blank and input a recent date instead.
For certain queries, you can see forecasts of future search trends based on an extrapolation of historical trends and search patterns. You can also visualize the way interest in given terms has changed over time, using the animated map feature. These maps show an animated depiction of how search interest changes over time in different locations.
Whether you are an advertiser looking to expand your marketing campaigns, an economist analyzing economic trends or a user just looking to settle a popularity contest, Google Insights for Search can help provide the answers. With Insights, you can:
Search trends over time - See how user interest rises and falls around a particular subject. Type more than one keyword, separated by a comma, to compare keyword popularity.
Regional interest - See which countries, cities, and regions are most interested in a certain topic.
Top and rising related searches - find out what queries related to your own are most popular, and which ones are gaining in popularity.
See projected future interest in a given term - using the forecasting feature, you can see a forecast of future searches for many different queries.
See an animated map - watch the way global interest in a particular subject has changed over time.
Embed comparison charts on your website - you can now easily embed any of the graphs produced by Insights for Search on your website.
Refine your worldwide Insights searches by category - see top searches in a category when searching for globally relevant terms- rising searches in 'Celebrities,' for example, or popular searches in 'Vehicle Brands.' You can also find the general trends in a category by not entering any search term at all, giving you a broad view of trends in that category.
"Insights for Search offers a glimpse into the spirit of the times," said Pornthip Kongchun, Marketing Manager, Google Southeast Asia. "What the world is searching for offers an insight into what's interesting to people around the world. An understanding of broad as well as particular trends can be useful for advertisers, marketers, researchers, and everyday people interested in knowing more about their world."
To check out Google Insights for Search, go to http://www.google.co.th/insights/search/