Bangkok--13 Oct--AIS
AIS stresses its top-notched showcase for the 3G service, lately expanding to Hua-Hin with Super 3G network on HSPA technology channeled through 900 MHz frequency, following the proven success of 3G functionalities in Chiangmai and Chonburi.
Mr. Somchai Lertsuttiwong, EVP Marketing of Advanced Info Service Plc. or AIS, disclosed “Long awaited by Thai people around the country, 3G technology will become a core infrastructure of telecommunications system that enhances country’s competitiveness and facilitates people in online connection through the Wireless Broadband network. Since May 2008, while waiting for clarity of the Government policy in tender for the license to operate the 2.1 GHz 3G, AIS has employed the HSPA technology (High Speed Packet Access) on the 900 MHz frequency to service in upcountry territories including Chiangmai and Chonburi under the concept “Unlimited Life with AIS Super 3G” which has received a warm welcome from customers.”
“AIS is the only Service Provider in the market to offer utilizable services (Commercial Trial) indicating its full-fledged preparations and dedications. To understand customer demand, we allow customers to experience the real use of Hi-speed Data on the Wireless Broadband in all aspects including fees schemes, required Applications and device features and, then, give us recommendations. As a result, we have insight into customer demand and behavior serving as crucial information in developing excellent services when the 3G becomes available on the 2.1 GHz frequency.
Lately, AIS expands the Super 3G network to Hua-Hin with the coverage area embracing the Rama VI Camp and Khao Ta-Kiab. Somchai added “AIS has focused on Commercial Trial in the areas where usage behaviors are diverse. So far our network has been extended to Chiangmai simulating people lifestyle in the mountainous terrain and Chonburi featuring industrial town and lately Hua-Hin, the tourist destination with a substantial amount of local entrepreneurs. In reality, there is demand to use Broadband services from customers in upcountry. In particular, local entrepreneurs, tourists and businesspeople travelling to and from Hua-Hin require online connection at all time. With the strength in network, AIS places importance in expanding Super 3G network to a broad spectrum of topographies in order to satisfy customer demands while earning experiences and understanding efficient network development in different areas.”
Mr. Titipong Khiewpaisal, VP Marketing of AIS, added “Since the beginning of AIS Super 3G service in early 2008, we have found that customer service can be classified into two categories including 1. Mobile Broadband, using Aircard to connect the notebooks to the Internet. This is the most popular online access mode for the existing Hi-speed data user group and the emerging groups after experiencing the connection. 2. Mobile Internet, relevant to the lifestyle of new generation most likely uploading images, sending comments in Social Networking through mobile phones as well as viewing VDO Clip via Youtube and TV on Mobile. As for service fees, tariffs are subject to usage volume and accepted by customers. Moreover, AIS offers a variety of preferred device including Air card and Wireless Router for Home use. Today customers recognize the service and record remarkable usage demand in wireless hi-speed data communication.”
“Existing customers residing in the coverage areas including Chiangmai, Chonburi and Hua-Hin can switch to AIS Super 3G using the old numbers. Only contact AIS Call Center for subscription. The Voice call promotion will be continued as usual and data promotion will be on Volume base.”
Somchai concluded “3G functions not only as the technology that facilitates and optimizes communication efficiency for people, entrepreneurs and business organizations, but also as a tool to enhance country’s competitiveness. As a Service Operator, AIS aims to contribute to the delivery of such technology for the benefits of Thailand onwards.”