Bangkok--16 Oct--Mindshare Thailand
Channel 7, Mindshare and Unilever after a new round of dialogue announced plans to advertise in Q4 2009, the end of year festive season and going forward into the new year. The plan aims for Unilever brands to increase coverage and to effectively reach all viewers across the nation in readiness for improving consumer spending power as the Thai economy starts to show signs of recovery.
Pattanapong Nuphan, Senior Manager and Acting Manager for Office of The Chairman Bangkok Broadcasting and TV Co., Ltd, the operator of TV Channel 7, said, “The new round of talks has been focused on ensuring a full understanding of the system and standard of practice with Channel 7. This is to attain a smooth working relationship with mutual respect on each working condition.
“After the talks, Channel 7 and Mindshare will work together on preparing media plans for the upcoming festive season and next year. We anticipate consumers’ buying power regaining strength with economic recovery in sight. By working together, all parties will enjoy the benefits of effective reach to a wider mass audience across the nation and higher business growth of all concerned parties,” Nuphan added.
Paul Gibbins, Leader — Mindshare Thailand, said, “This cooperation will definitely bring synergy and benefits to all. Channel 7 is a highly popular Thai TV station with a consistently high share of audience. Audience share (All 4+) on all day-time slots, is approximately 50%, and primetime, 54%. The popularity of the station has also increased the effectiveness in reaching the mass audiences nationwide. The continuously improving quality of Channel 7 dramas and other programs is a result of the channel’s ability to closely monitor all of their programs and listen to audiences’ feedback and reactions. This has greatly contributed to the TV networks’ continued success and popularity among the mass market,” said Gibbins.
Bauke Rouwers, Chairman, Unilever Thai Trading Ltd., said that Unilever is confident in the success of the three party collaboration, “As a leading consumer product company, Unilever needs to effectively reach the mass audiences in order to maintain its leadership and competitiveness. Through this tri-party relationship, Unilever will be able to strengthen our competitive advantage in the market and more importantly, expand its reach to the target groups across the nation.”
For further information: Paul Gibbins
Mindshare Thailand
Tel. 0 2629 6000
email: [email protected]