Bangkok--11 Nov--Thai Airways International
Thai Airways International Public Company Limited held its Executive Management Workshop during 8 & 9 November 2009 and announced the Mission TG “100” strategic plan with an affirmation to cooperatively strive together as a company towards a strong and sustainable corporate future for the next 50 years.
Mr. Piyasvasti Amranand, THAI President, led the workshop to formulate policies and directives towards the company’s strategic plan that will be implemented for the next 5 years during the period 2010-2014. Through company-wide teamwork, THAI aims to achieve its goal by creating the highest value for customers, supported by an effective business model, operational efficiency and financial strength.
The Mission TG “100” strategic plan represents the joining of forces within the company. During the Workshop, 150 senior executives assessed the external and internal situations regarding issues that arose in the airline industry due to global economy and crises that affected the traveling public as well as the company’s business performance. As THAI will be celebrating its 50th anniversary next year, the team looked beyond current operations and brainstormed to meet future trends and challenges, ensuring that THAI will continue to be a strong and sustainable company for the next half century, “Mission TG 100” was devised to propel THAI towards becoming even more customer-oriented, competitive and dynamic.
In order to be increasingly more customer-oriented, THAI will offer products and services that are fully aligned with customer demand based on THAI customer value perception. A number of improvements will be made in areas concerning customers, including better connectivity and flight schedule, improving the minimum connecting time to facilitate flight transfers, improve the meal dynamics and inflight menu, product and service quality improvements, change of service culture, aircraft retrofit and seat improvements, new service and product development, distribution and sales channel enhancement, expansion to new segment and new markets.
To gain more competitive advantage, THAI will deliver better customer experience at less cost compared to Asian and global competitors. Part of THAI’s competitive-focused plan includes cost optimization, retention of existing customers with high margin, improvement on management information system, partnership development with other service providers, lean operations and process improvement, fuel efficiency and improvement on its financial structure to support future fleet investment, product competitiveness improvement on key routes, competitive pricing on key markets and proactive marketing, more automated and IT system to reduce manpower costs, attain carbon emission reduction and pursue environmental conservation efforts.
To be increasingly dynamic, THAI stresses the importance of decision-making and taking action to respond quickly to the changes in the business environment. Some of the plans are a more dynamic fleet and route plan as well as improvements on the procurement process, crisis and risk management, asset utilization and staff efficiency, implementation of performance measurement, and cost structures. Furthermore, the plan includes strengthening business information analysis, considering alternative asset acquisition strategy and improving work processes in core functions and all business units.
The Mission TG “100” strategic plan will be submitted for consideration by THAI’s Board of Directors, whereby upon approval will be implemented in short-term, long-term, and medium-term phases.
International Public Relations Department
Thai Airways International Public Company Limited
Tel : (662) 545-2662 / 2663 / 1711 / 4686 / 1705 / 2720
Fax : (662) 545-3891