Bangkok--2 Dec--Aziam Burson-Marsteller
Offering unlimited data usage for BlackBerry Internet Solution
TrueMove today launched three prepaid BlackBerry packages which consumers can use with their favorite BlackBerry model. In addition, TrueMove also announced the availability of the new BlackBerry Curve 8520 device. Customers can choose from three prepaid BlackBerry top-up plans: 60 baht for 3 days, 140 baht for 7 days and 599 baht for 30 days of BlackBerry service added on top of their TrueMove prepaid SIM with the unlimited BlackBerry data usage via EDGE and GPRS. With three plans, TrueMove BlackBerry users have more flexibility to choose a service that matches their needs. TrueMove makes prepaid BlackBerry service affordable and convenient, with no need for registration.
Mr. Arm Vejjajiva, Product Manager, 3G Device Product Management — BlackBerry, True Move Co., Ltd. said “We were the first mobile operator to introduce the BlackBerry in Thailand and we are aggressively working towards our goal to be the BlackBerry leader within 2010. TrueMove continually brings in new BlackBerry models and bundles them with offers such as our special prepaid packages to provide the greatest value for money to our increasing customers. Our TrueMove shops are ready to offer the BlackBerry experience and we are now enhancing this even more with the launch of the TrueMove BlackBerry Lounges at the True Urban Park at Siam Paragon, TrueLife @ Siam Square Soi 3, and True Shop United Center on Silom Road. Customers can come upgrade their BlackBerry phone to the latest software, download exclusive applications and content, purchase accessories, and more while enjoying their favorite their coffee.”
“A key reason for this growth is that TrueMove is the only mobile operator with network convergence, so our BlackBerry customers can enjoy high-speed Internet connectivity using more than 17,000 Wi-Fi hot spots we have across Thailand as well as via our nationwide EDGE/GPRS coverage. This comprehensive and seamless wireless network experience fulfills both the workstyle and lifestyle demands of consumers who love to use BBM (chat), e-mail and Facebook,” he added.
According to Mr. Nick Yoong, Executive Product Manager, Convergence Marketing — Devices, True Move Co., Ltd. “TrueMove’s attractive new prepaid BlackBerry service offers the best tariffs. In the past, consumers on the go who wanted to experience the BlackBerry were deterred by high price plans. These packages are aimed at students and first-time BlackBerry users. TrueMove offers three prepaid BlackBerry packages to give customers the flexibility to choose a top-up amount that fits their budget and they can add the additional services they really want. Customers can use their TrueMove prepaid package with the recently-launched BlackBerry Curve 8520 or any other BlackBerry model; the three-day 60 baht prepaid service makes it an unbeatable combination for value”
The BlackBerry Curve 8520 is the first BlackBerry device that is attractively priced and affordable without sacrificing quality and features. The BlackBerry Curve 8520 device boasts an innovative touch-sensitive trackpad for easy navigation and dedicated media keys integrated along the top of the handset. It provides easy access to email, messaging (IM, SMS and MMS) and social networking sites and features a highly tactile full-QWERTY keyboard for comfortable, accurate typing. The BlackBerry Curve 8520 is Wi-Fi-enabled with rich multimedia capabilities and easy access to music, games, and other mobile applications for entertainment on the go.
TrueMove’s prepaid BlackBerry packages open the world of online social networking to the masses enabling customers to use the services they want such as email, BlackBerry Messenger, Facebook, etc. anywhere and anytime. TrueMove BlackBerry Prepay is the only full BlackBerry service in the market that offers BBM (chat), email, Facebook and Internet browsing.
All of TrueMove’s prepaid BlackBerry plans will be based on the BlackBerry Internet Solution (BIS) that offers unlimited data usage via EDGE and GPRS for up to 10 push e-mail accounts, social networking, chat (instant messaging) and internet browsing on the BlackBerry device. In order to make Wi-Fi login easier, TrueMove has developed a special application called 'True Easy Wi-Fi' that remembers the customers’ login and password on the BlackBerry device after entered for the first time."
TrueMove’s prepaid BlackBerry packages are available now. Customers can apply for TrueMove’s prepaid BlackBerry service by sending an SMS that says BB3 for three days of service; BB7 for seven days of service; BB30 for 30 days of service, to shortcode 92323. Customers should ensure they have enough credit for the top-up before sending the message. Other services such as voice, SMS, WAP browsing and using the BlackBerry as a tethered modem are charged extra according to the customer’s primary prepaid plan.
TrueMove BlackBerry Prepaid Package Package Price GPRS/EDGE Send SMS code to ‘92323’
3 days 60 baht unlimited BB3
7 days 140 baht BB7
30 days 599 baht BB30
About True Move Company Limited:
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 15.4 million subscribers (September 2009) throughout Thailand. TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
For more information, please contact (media enquiries only):
Corporate Communications and Marketing PR - True Group
Email:
[email protected]
Aziam Burson-Marsteller
Porntip Lertvechakul Tel: +66 (0) 22529871-7 Email:
[email protected]
Jaruwan Vorarakthananune Tel: +66 (0) 22529871-7 Email:
[email protected]