Bangkok--21 Dec--TMRC Thailand
TMRC Research & Strategy recently launched its Bangkok office to exclusively offer the highly acclaimed and patented ZMET methodology. Headquartered in Shanghai, and now with branch offices in Bangkok and Delhi, TMRC has built its reputation by pushing the boundaries of conventional research using the most innovative research methodologies based on scientific research. ZMETฎ takes consumer insights beyond the boredom of a debrief meeting to realms of real life applications. Holger E. Metzger, TMRC’s Managing Director said, “we offer a unique alternative to existing consumer insight approaches in Thailand in that we start by digging deep into the consumers’ subconscious and apply those insights into positioning, ATL / BTL communication and NPD outputs that can be promptly executed by our clients”. With more conventional techniques like focus groups that are popular in this market, clients are often left frustrated in converting so-called “great/revealing insights” into action able strategy. The other question often remains, how “deep” are those insights from conventional techniques in the first place, anyway?
When “translating” deep insights won with cutting edge research tools, the TMRC team then facilitates a very structured brand experience, positioning or creative development workshop that effectively translates those insights into resonating and motivation messages to the consumer.
TMRC is also the first market research company in Thailand to introduce the quantitative biometric tool of Implicit Association Testing (IAT) and Response Latency Technique (RLT), a state-of-the-art neuro-scientific to quantitatively measure purely subconscious associations, as well as genuine purchase intention.
For further information, please contact: Mr. Suphavat Khamijoun
TMRC Thailand
Tel. 0 2305 6629
Email:
[email protected]