HSBC TO GROW PERSONAL LOAN BUSINESS BY EXPANDING TARGET MARKET AND SALES FORCE, PLUS LAUNCHING “MORE CASH” PROMOTION

ข่าวเศรษฐกิจ Wednesday January 6, 2010 11:21 —PRESS RELEASE LOCAL

Bangkok--6 Jan--HSBC HSBC plans to grow its personal loan business in Thailand by expanding its target market and strengthening its sales force, while introducing an attractive “More Cash” promotion to entice new customers. Wichit Phayuhanaveechai, Head of Personal Financial Services, HSBC Thailand, said market demand for personal loans from financial institutions will increase as a result of the improving economic situation and the government’s anti loan-shark initiative. HSBC is ready to seize this business opportunity through offering unsecured Personal Loan services allied with attractive features such as amortised interest rates, low fees and flexible repayment plans to suit customer’s differing needs. “We aim to grow our personal loan business by increasing the number of sales staff, so allowing capture of new business in both Bangkok and upcountry areas. We are also expanding our target segment by offering personal loans to customers with a minimum monthly income of 15,000 Baht. By combining this strategy with our strength in customer analysis and strong capital base, we are confident that HSBC will become one of the leading personal loan providers in Thailand”, said Mr. Wichit. To entice new customers, HSBC has launched a special “More Cash” promotion offering a 0% interest rate for the first month plus a cash voucher, worth up to 5,000 Baht, for a minimum loan amount of 100,000 Baht. The promotion is valid from now until 28 February 2010. HSBC Personal Loan provides customers with a loan amount of up to 5 times monthly income and offers attractive repayment periods ranging from 12 to 60 months. The bank also offers a low interest rate of 20% per annum for an approved loan amount of 300,000 Baht or more. In addition, customers will enjoy the convenience of making repayments via HSBC bank counters, HSBC’s direct debit service, Counter Service, JAY MART, Pay Point, TOT Customer Service Centre, Bliss-Tel Shop, Pay Station, and AIS branches. Interested persons can simply call 0 2614-5554 to apply for an HSBC Personal Loan. The loan can be approved as little as 1 day after a completed set of documents are submitted to the bank. For more information, visit our website at www.hsbc.co.th. Media enquiries to Varanandha Sutthapreeda on 0-2614-4609 or Savittree Muadmuang on 0-2614-4606.

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