Bangkok--6 Jan--Aziam Burson-Marsteller
Holiday shopping went mobile this season, with eBay (NASDAQ:EBAY) seeing a surge in buyers tapping their eBay iPhone app and other eBay mobile applications to find a great deal while on the go. The number of items bought via eBay mobile apps this year was triple last year’s holiday volume. In 2009, eBay buyers and sellers are generating more than half a billion dollars of transactions via mobile, with strong momentum this holiday season. Nearly 6 million people have eBay on their iPhone and shoppers are making 750,000 unique visits a day to eBay via mobile apps. Mobile purchases this season range from designer handbags to a $75,000 1966 Chevrolet Corvette.
"Mobile is changing the way people shop this holiday season," said Lorrie Norrington, president of eBay marketplaces. "With eBay on your iPhone, great deals are available anytime, anywhere. We see consumers taking advantage of that freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall. eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again."
According to an IDC report earlier this year, mobile Internet users will double in number by 2013 to surpass one billion. Here are some mobile eBay trends:
- Nearly six million people are carrying eBay around in their pocket
- Users from more than 165 countries visited the eBay mobile Web site and iPhone application
- 1.5 million items were bought on eBay using mobile phones worldwide this holiday
- In 2009, an item sold every 2 seconds via eBay mobile applications worldwide with luxury items a favorite of shoppers this holiday season.
Launched in 2007 and 2008 respectively, the eBay web application (WAP) site and iPhone application extend the eBay experience to the mobile phone. The iPhone app is available in eight languages and is downloadable in 77 countries; it is the third most popular app in the iPhone Lifestyle category. In 2009, eBay integrated PayPal into the eBay mobile Web site and iPhone application, delivering an end-to-end mobile shopping experience for people shopping for anything from luxury cars to cell phone accessories.
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