Bangkok--7 Jan--BANGKOK PUBLIC RELATIONS
- Innovative technology — first in Thailand — allows consumers to enjoy instant self-chilling Coca-Cola and does away with ice
- Special Coke Super Chill vending machines installed at selected ‘teen-hangout’ locations around Bangkok and metropolitan areas
The Coca-Cola System in Thailand today unveiled its Coke Super Chill technology that allows consumers to enjoy iced Coca-Cola served super-chilled every time. The revolutionary technology — the first in Thailand — chills the drink on the inside when the bottle cap is twisted off, enabling consumers to enjoy the original taste of ice crystal Coca-Cola chilled at minus 6 degrees Celsius.
Thailand is among the first group of countries in the world for the launch of this innovative cutting-edge technology following its huge acceptance in Mexico, France, England and Hong Kong.
Ms. Chanisa Kaewruen, Marketing Director, Coca-Cola (Thailand) Limited, said, “With this state-of-the-art Coke Super Chill vending machine technology, our consumers can now truly enjoy the ice-crystal fizzy taste of Coca-Cola, served chilled at a temperature of minus 6 degrees Celsius. By merely twisting the cap off each bottle dispensed at Coke Super Chill vending machines, they can watch the beverage being chilled instantly within the bottle right before their very eyes. The icy-cold temperature can be retained for about 30 minutes, allowing consumers to savour and enjoy the refreshing icy Coca-Cola. In addition, the super-chilled Coca-Cola is aimed at primary target consumers including teens, young adults, active people whose lifestyles are always on the move.”
She added that the super-chilled bottles are available at special Coke Super Chill vending machines, installed at hip-hangout locations such as shopping malls, colleges, and mass transit stations around Bangkok and metropolitan areas.
“We conducted a market trial for Coke Super Chill at the Coke Zaa Festival 2009 last month which attracted more than 20,000 teens and young adults. The Coke Super Chill booth drew high interest among the festival attendees who were thrilled about Coca-Cola’s ice-crystal drinking sensation provided by this unique Coke Super Chill. Of the respondents who tried super-chilled Coca-Cola, more than 95% said they liked it and expressed a high preference for it.”
Coke Super Chill, a revolutionary technology that chills the drink on the inside instantly when the bottle cap is untwisted, allows consumers to enjoy the original taste of icy Coca-Cola chilled at minus 6 degrees Celsius keep it cold for about 30 minutes. The super-chilled 500-ml bottles are dispensed from Coke Super Chill vending machines that are placed strategically around Bangkok and the metropolitan areas such as shopping malls, colleges and mass transit stations.
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