Bangkok--22 Jan--Ogilvy Public Relations Worldwide
Danone, the world’s No. 1 fresh dairy product producer, recently launched two new products to its popular Activia brand. The coconut flavoured cup yoghurt and a new 0% fat Activia cultured drinking yoghurt range, with Acti-Regularis that helps shorten intestinal transit time by 40 per cent, will make their way to the shelf in January 2010 and are hoped to encourage Thais to consume more yoghurt. The product launch is part of Danone’s plan to boost its revenue to Bt1 billion by the end of 2010. The Company also announced the opening of its Bt572 million state-of-the-art production facility in Ayutthaya province.
Photo shows: Mr. Laurent Boissier (2nd from right), General Manager of Danone Dairy (Thailand), and Mr. Pornpanit Pichitcholchai (2nd from left), Marketing Manager, recently unveiled the new Activia cup yoghurt — coconut flavour and 0% fat culture drinking Activia yoghurt with Acti-Regularis probiotics. Danone Thailand also announced the opening of its production facility in Ayutthaya.
Issue on behalf of : Danone Dairy (Thailand) Co., Ltd.
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