Bangkok--9 Feb--AIS
INTRODUCING “TECHNOLOGY AND INNOVATION WITH AIS BLACKBERRY” ROBUST, TIMELY AND ACCURATE NEWS REPORTING
Mr. Somchai Lertsuttiwong, EVP Marketing of Advanced Info Service (Public) Co., Ltd. or AIS, disclosed “AIS approach is to place importance to harmonious cooperation with alliance just like the ECOSYSTEM. The unlimited development of wireless technology in conjunction with a variety of features enhances management efficiency and creates opportunity in formulating new business schemes. Eventually business organizations of the alliance will continue to grow while consumers will benefit from innovative services.”
Regarding the cooperation with Media Studio Co., Ltd., AIS employs technology of BlackBerry Smart Phone, which experiences remarkable popularity, to reinforce the reporter team of Media Studio. Somchai added “BlackBerry is the full-fledged smart phone perfectly combining Business with Multi Media. Particularly the latest BlackBerry Bold 9700, the smart phone that comes equipped with double-sized memory unit, Mac OS compatible, 3G and WiFi support, 3.2 megapixel camera and sharpest HVGA screen and is, therefore, ideal for the operations of Media Studio, a mass media organization. The application of BlackBerry to news reporting on the reliable network of AIS overcomes all restrictions of news reporting and broadcasting. The audiences will definitely receive fresh and utilizable news.”
AIS BlackBerry functions are believed to benefit the reporting team. The editor can receive and edit news script through Push Email in real time and search information via AIS BlackBerry Portal for news update. The reporting team may chat within the group and send text message, image and animation files. The new channel allows interaction of news audiences through AIS BlackBerry.”
Mrs. Charlotte Donavanik, CEO of Media Studio Co., Ltd., unveiled “Due to technological revolutions and innovations, mobile phone has become the device necessary in daily life and business. According to the study of features and functions of AIS BlackBerry
Smart Phone, such innovation can be applied to news reporting which requires speed, Real Time, accuracy, correctness through communication and text and image transmission on ground or via Media Flying Team. News reporting has been set to capitalize on “Technology and Innovation of news reporting by AIS BlackBerry, supported by AIS in terms of device and Know How. The cooperation with AIS is concrete and relevant to the ECOSYSTEM policy towards business alliance of AIS. In addition, technology and innovation of AIS BlackBerry are utilized in 3 news programs including Chow-Nee-Tee-Mor-Chid, Pra-Den-Ded-Jed-See and Jaw-Gor-Tid. We can expect more robust, timely and accurate news thanks to AIS BlackBerry, state-of-the-art breakthrough supporting every form of use and gaining high popularity in the world of boundless communication.
The use of such technology in three news programs as mentioned will construct online network of news people and sources nationwide, facilitating transmission of information, hot issues, photo files and video clips of incidence to data bank of the programs every time. The audiences can give opinion and chat with the reporter team at no additional cost. Through 2DBarcode or Pin onscreen, the viewers at home will be part of the news reporting team sharing and updating information or incidence movie live on programs, for example, Mr. Montri Udompong, a field reporter on duty in remote areas or the reporters on helicopter attached to the southern situations. Front and back-end staff can stay connected and operate news reporting more conveniently and speedily. In addition, the employed technology will expand audience base by creating an alternative networking channel for participating audiences. The main reason we partner with AIS because of the quality network that covers every part of the country.”