Bangkok--9 Feb--DC Consultants and Marketing Communications
Tata Motors posted 369 pickup sales in the Thai market in January, taking the company to fifth position in this segment for the first time since its introduction. Tata now plans to confirm its position as a commercial vehicle brand by increasing the number of its dealerships and service centres to 50 by the end of this year.
“Tata recorded satisfying sales figure in January and rose to fifth position in the Thai pickup market,” said Ajit Venkataraman, Chief Executive Officer of Tata Motors (Thailand).
“Seventy per cent of the sales came from CNG/NGV pickups, which indicates that the Thai people, particularly business operators, are giving their approval to the Tata brand while also showing more interest in energy-saving vehicles. Tata is the first automaker in the Thai market to introduce 100-per-cent CNG/NGV pickups designed for commercial use by providing high performance, durability, fuel economy and easy maintenance.”
Consumer trust in the brand grew steadily throughout last year and generated many applicants for Tata dealership. As a consequence, the company plans to open more distribution and service centres, from the 33 now existing to 50 by the end of2010.
“This is confirmation of our long-term commitment to the Thai market,” said Ajit. “And
with it we shall be continuing to develop the products and services that will meet customers’ specific needs, and give added strength to the Tata brand.”
Toyota 9,300
Isuzu 9,044
Nissan 1,642
Mitsubishi 903
Tata 369
Chevrolet 332
Ford 331
Mazda 348
For more information, please contact:
DC Consultants and Marketing Communications Ltd.
Sitthi Wattanayagorn Tel: 02-6102384 e-mail address:
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