Bangkok--15 Feb--PR STORY
The dietary supplement, Blackmores continues to promote B for Earth campaign for the third consecutive year to stimulate the consumer’s earth care awareness. Launching the campaign “Empty bottle is valued in winning double prizes” together with label change by adding Thai language but still printed from Australia to guarantee that is the 100% import product for Australia to better communicate with consumers.
Mrs. Woraphan Yanyong, the marketing manager of Blackmores (Thailand) Co., Ltd, as the dealer and distributor of the dietary supplement under the brand of “Blackmores” from Australia has improved the product label adhered to the mother company in Australia by introducing Thai section printed on the label in order to be more convenience to Thai consumer for better understanding the prescription of product. Subject to the new label with Thai prescription, the Blackmores dietary supplement of all kinds is still imported from Australia as usual. However, the company has submitted the Thai prescription approved by Food and Drug Administration (FDA) to be published in Australia.
In regard of our marketing promotion plan of this year, the company has still focused on social responsibility and contribution under the campaign of Green Marketing. The objective is to provoke the consumer’s spirit to help concerning about environmental care. In this year, Blackmores still continues to promote B for Earth campaign for the 3rd consecutive year, the campaign “Empty bottle is valued in double prizes winning” under the following conditions.
1st prize winning; Every of Blackmores empty bottle is worth 30 baht using as a discount for the next purchase of Blackmores dietary supplement of any kind that values over 600 baht. 2nd prize winning; received coupon from campaign shop filling out the name, address, telephone number put inside the bottle and drop in the campaign box to win the lucky draw of B for Earth gold pendant and Blackmores Gift Set in total of 85 prizes value of over 250,000 baht. The campaign will be commenced from today until 30 April 2010, all collecting glass bottles shall be distributed to Bangkok Glass (Public) Co., Ltd and any income from this campaign shall further to donation in any charity organization for social contribution.
In fact, B for Earth campaign was materially received the significant response from our customer last year, almost two tons of empty bottle being contributed under this campaign was beyond our expectation. Literally, our company is setting the target to bring in at least 3 tons of empty bottle for this year campaign. Due to numerous ongoing enquiries from customer after the end of the campaign last year and some start to collect the Blackmores empty bottles of nutrient product in order to join the campaign.
“Blackmores Dietary Supplement is the quality nutrition packed in tea color glass bottle entirely. The glass bottle not only helps preserving the property of nutrient but also enables to 100% resume by recycle process resulted in energy saving and no environmental impact. All donation of empty bottle from customer last year was donated to Bangkok Glass (Public) Co., Ltd into recycle process and Blackmores also donated the amount of 300,000 baht to Environmental Funding Foundation in Thailand. In addition, the said campaign is an admirable prototype or role model with wide recognition by Blackmores Australia and Blackmores in other regions. The campaign represents our real concern of environmental issues and being inspiration to Blackmores in other regions starting to be interested and initiate the said campaign activity as well.
Mrs. Woraphan also added that in last year 2009, the company achieved the impressive growth being boosted by the positive factor from the new influenza H5N1 outbreak and investment on knowledge based marketing promotion to continuously create public awareness and understanding. The situation has reflected in public concern and alert of individual immunity so that the nutrient demand is increased rapidly. The top sales brand categories include Immunity, Vitamin B, Fish Oil and Skin Care. This year we anticipate that the market situation shall resume in normal condition and the growth shall be increased by 15-20% due to launching of additional product e.g. 1. Odorless Fish Oil ? 3 300 milligram (mg.). per capsule, 2. Omega Cardi Concentrate Formula-EPA 420 and Omega Concentrate Formula-DHA 500 and Men Health in Prostatic Gland. However, it is more likely to believe that the overview performance of this year shall maintain in continuous growth because people have recently paid more attention and concentrated on preventive personal health care.
For more information
Chutharat Tuesue
PR STORY Co., Ltd
Tel: 0-2674-1177