Bangkok--15 Feb--Maxima Consultants
Think cafes, sun-dappled boulevards and strolling by the Seine, EQ:IQ’s Parisienne creative director, Stephanie Stindel, has channeled the effortless urban chic of France’s capital of fashion into the Spring/Summer 2010 ready-to-wear collection. Designed for the ageless, free-spirited woman whose sophistication is only matched by her playful attitude, this collection reflects all the insouciance, edge and whimsy of Parisian femininity.
The collection is bright and graphic, with urban-inspired prints and colors bursting with cosmopolitan energy. Indigo reflects denim — the ultimate urban uniform, while silk and linen fabric blends add feminine elegance. EQ:IQ has set the stage for a frolic in the streets of Paris this season. The new collection is now available at 2nd fl Central Chidlom, 1st fl the Emporium, 1st fl Siam Paragon and 1st fl Siam Discovery. For more details, please call GRI Fashion (Thailand) at Tel 02-658-0193
Dresses to Impress
Elfin and gamine, femininity comes alive this season with dresses to showcase your legs and independent spirit — from the start of spring through to the last golden days of summer.
Spring has sprung and EQ:IQ’s signature silk dresses star in three main colors: Black, Lagoon and Syrup. Belted, fitted or fluttering loose, with hemlines from knee to mid-thigh, these dresses feature eye-catching details such as ruffles and asymmetric sleeves and necklines.
As the weather heats up, boxy shirt dresses boasting a boyish edge give freedom to move with attitude, while the collection’s wide variety of little black dresses makes a simple style statement for the office and those balmy evenings — choose sexy or sophisticated, or a good dose of both.
With summer’s arrival, the light-weight silk nylon chiffon dresses float onto the scene, with sequin details creating subtle sparkle. Printed dresses bring nature into fashionable focus, celebrating summer with nymphean florals, cherry blossoms, tiger lilies and forest prints.
Statement Prints
Inspired by Paris’ urban landscape, the collection highlights prints with singular style, from the city’s iconic architecture to the Parisienne girl’s favorite accessory — sunglasses. Not forgetting Paris’ reputation for romance, a number of the seasons’ prints pay homage to the French capital’s feminine soul. And then there are patterns which are too French for words — stripes and polka dots say it all.
The Sunglass print in striking red, black and white doffs its cap to the must-have Paris accessory — see it on the signature belted dress. The Building print nods to the Paris skyline in pale blue with red and white details, while the intense Boat print brings to mind breezy days sailing on the Seine.
Paris and romance go hand in hand. Hence the nostalgic Patchwork print harking back to 70s whimsy. Goldfish are a symbol of luck. Wear the bold Goldfish print in stone, black and white (silk blouse or dress) and perhaps you’ll be lucky in love this season. Flowers are the ultimate romantic gesture — love yourself with the Giant Violet print, Photographic and Etched Floral prints, flirting with spring and summer in pinks, oranges, whites and purple.
So ‘ooh la la’ they can only be French, sporty stripes in black, red and navy with white make a monochromatic statement in oversized tops, while the eye-catching Polka Dot print pokes fun at the season — on trend in every way.
Key Look: Snow Denim
Snow denim is a key look set to prevail this season, combining ‘wearability’ with grungy attitude. Jackets and jeans in the summery blue/white fabric add rock ‘n roll edge to little black dresses in the season’s statement look. When paired with prints, snow denim tones and contrasts providing biker-chic cool. Jeans are mid-calf loose and rolled, or skin-tight sexy, while jackets are short and sharp.
Inspired Accessories
EQ:IQ accessories always make their mark and complete the season’s look. This collection’s handbag, shoe and jewelry lines combine streetwise savvy with riverside whimsy. Striking black and gold contrast with bright colors — red, yellow and turquoise leading the way.
The popular Twist bags are now available in canvas and leather, and also in a new smaller size — the perfect accompaniments to the season’s casual looks. Pair with snow denim or sporty stripes for the ultimate city-chic effect.
Meanwhile, boxy black and brown Tree Tote bags make the ideal everyday carryalls, and iconic clutches have been added to the collection. Pair these with the collection’s range of dresses and you’ll be fittingly accessorized the whole season through.
When it comes to shoes, flats, ballet pumps and wedge sandals provide for summer’s beach moments, while chunky heels, slim-line straps and saucy ankle binding give more formal footwear serious street cred.
For more information, please contact
Maxima Consultants Company Limited Tel 02-434-8300, 02-434-8547
Suchinda, Saengnapa, Pitiya