Bangkok--17 Feb--SACICT
With business visually statement of Kunyaphan Raengkhum SACICT Chief Executive Officer, and congratulatory message of His Excellency Thanin Kraiwichian Privy Councillor, the Global SACICT 2011 press conference was launched today following the presentation of operation of the SUPPORT Arts and Crafts International Centre of Thailand (Public Organisation) as well as the development of its brand “SACICT”.
At the Meeting Room2, Queen Sirikit National Convention Center the press conference was officially launched to the honourable guests, businessmen, entrepreneurs, and media under the theme ‘SACICT Debut to the World’. Global SACICT 2011 is the brand development program of the SUPPORT Arts and Crafts International Centre of Thailand (Public Organisation) in the Matrix Model framework initiated by MR. Massimo Zucchi, a famous Italian designer who has created world masterpieces for Rolex, Bvlgari, etc.
Kunyaphan Raengkhum SACICT Chief Executive Officer said “Matrix Model is an advanced concept of Design-to-Commercialization that conducts design process along with research on market demands to verify the current trends. This guarantees the worth of cost of investment and profits for manufacturers. Applying such methodology, in corporation with the Bangsai Arts and Crafts Training Centre of Queen Sirikit of Thailand and expert members of the SUPPORT Arts and Crafts International Centre of Thailand (Public Organisation), Thai products therefore can more-effectively respond to the market needs and achieve the leading position among competitors. That will lead Thailand arts to another step of world-class standard.
“Another, Global SACICT 2011 aims to generate decentralisation of revenues according to ‘Local to Global’ concept. Implemented by the standardised manufacturing process and design, the local in provinces are encouraged to integrate their intellectual heritage of traditional Thai arts with modern designs and marketing methods. It results the more orders and consequently more incomes to their community. In summary, the strategy of Global SACICT 2011 mentions to:
To generate the new demands abroad,
In turn, to encourage the local demands,
To improve local supply, led by the the world market, and
Cooperation between Thai and international practitioners
A development of conceptualisation and design of Global SACICT 2011 is in progress. Experience the innovation of Thai arts at the up-coming BIG & BIH on April 2010.”