Bangkok--18 Feb--Star PR
British Airways’ new First takes off today (February 10, 2010) on a Boeing 777 bound for Chicago, The Windy City.
The airline has invested ?100 million in its flagship brand drawing on its rich heritage to create an exclusive experience based on classic design and understated luxury.
The new key features include:
- A 60 per cent wider bed at the shoulders
- Personal wardrobe
- Personal electronic blinds
- A 15” in-flight entertainment screen
- USB port, RCA jack and noise-cancelling headsets
- Fully integrated ambient and mood lighting
- Anya Hindmarch wash bag and amenities by D.R. Harris & Co.
- Leather bound writing table
The airline’s Coat of Arms with the motto ‘To fly to serve’ is a core feature and the 1920s pioneering era of luxury travel is captured through motifs such as Cyril Kenneth Bird’s ‘Care in the Air’ character.
The design of the new cabin is inspired by premium brands like Jaguar. At the heart of its Quink blue and cream design is an enhanced bed - wider with a new ‘intelligent’ mattress and the finest 400-thread Egyptian cotton bed linen.
British Airways frequent flyer, actress Rachel Weisz, said: ”For style, stellar service and complete luxury, it doesn’t get better than British Airways’ new First cabin.”
British Airways’ head of customer experience Mark Hassell, said: “We have contemporised First and created an intimate private jet experience onboard. We have resisted gadgets and gimmicks and focused instead on simplicity and quality. Every feature has been carefully considered and researched to ensure we are giving our customers what they want.”
Each individual suite has its own personal wardrobe, a leather-bound writing desk that converts into a dining table, a new 15” in-flight entertainment screen and a buddy seat to enable customers to dine together. The lighting and electronic blinds can be modified to reflect mood and time of day.
A seat control unit replaces the switches to activate the bed and give the customer precision control over the seat position and pneumatic panels to support the head and lumbar positions.
A new premium service style has been developed for cabin crew to ensure world-class service for customers who can eat, sleep and work whenever they want to.
Notes to Editors:
British Airways was the first commercial airline to introduce a fully flat bed in First class in 1996. The airline then went on to pioneer fully flat beds in business class in 2000.
About British Airways
- British Airways has a worldwide route network that covers more than 150 destinations in 75 countries.
- In August 2009, British Airways celebrated its 90th anniversary. The airline has carried more than 1.2 billion customers on its extensive network, and is recognised as one of the world’s elite carriers.
- British Airways is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year.
- British Airways has been operating in Bangkok for 75 years and currently operates 7 flights per week from London Heathrow to Suvarnabhumi.
- British Airways operate from Terminal 3 and Terminal 5 at London Heathrow. The state-of-the-art Terminal 5 is exclusive to the airlines customers and is capable of handling 30 million customers a year.
- Thai flights operate from the multi-million pound refurbished Terminal 3.
For further information on British Airways visit www.ba.com
For more media information, please contact:
British Airways PR
Daranee or James
Star PR Co. Ltd
[email protected]
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