SANSIRI JOINS HANDS WITH GSM advance PROMOTING FAMILY BOND AND WARMTH UNPARALLELED SERVICES WITH “SANSIRI FAMILY SIM”

ข่าวเทคโนโลยี Thursday February 25, 2010 11:14 —PRESS RELEASE LOCAL

Bangkok--25 Feb--AIS Sansiri joins force with GSM advance creating the new phenomenon in real estate industry introducing “Sansiri Family SIM” equipped with the intelligent program “Smart SIM” ensured by advanced technology and quality network of AIS catering warmth, bond and unsurpassed services for Sansiri families and providing Sansiri family members with convenient and always up-to-date solutions. Mr. Apichart Chutrakul, CEO of Sansiri Public Company Limited, disclosed “The 2010 business plan of Sansiri Group focuses on cooperation with business alliance because future products and services trends need to be factored concurrently in order to satisfy customer demands with highest coverage. Therefore, business partners sharing common concepts and offering auxiliary products and services will play a crucial role in driving product and service invention and introduction to each customer group. As a result, customers will gain maximum added value in the products. Mr. Wichian Mektrakarn, CEO of Advanced Info Service Public Company Limited, talked about the cooperation. “Business operations plan of AIS this year is pertinent to that of Sansiri gearing towards cooperating with alliances from various businesses while moving forward together under the concept “Ecosystem” as announced by AIS in the beginning of the year. To extend the operations complying with such concept, AIS by GSM advance cooperates with Sansiri, the fully-integrated real estate development leader, one of our important Strategic Partners, in promoting love and warmth in families with intimacy, bond and more communication through our services capitalizing on AIS strengths including quality network reaching nationwide coverage and mastery of new technology development and service variety to bond every member of Sansiri families anytime and anywhere, staring with the first campaign “Sansiri Family SIM.” “Sansiri Family SIM” is the SIM putting together a variety of conveniences by employing Smart SIM, the intelligent SIM built from state-of-the-art technology called “DSTK — Dynamics SIM Tool Kit” to develop Applications exclusively for the Sansiri families. Every family member can update and access Sansiri information fast and conveniently via “Sansiri Menu” on every model of mobile phone. With technology MVPN — Mobile Virtual Private Network, moreover, Sansiri residents can call within their families, free of charge for 24 hours a day. Besides, “Sansiri Family SIM” fulfils every need of the Sansiri families with a wide range of services and privileges such as fast and easy bill payment through mPAY service, purse on mobile phone, and special cares by AIS. Become AIS Serenade Platinum and Serenade Gold member immediately after opening the service. The Sansiri families can get free “Sansiri Family SIM” at AIS Shop in Central World, Siam Paragon, Central Rama 2, Fashion Island, Central Chaengwattana and Central City Bangna, Central Pinklao from March 1 to June 30, 2010. Get ready to meet with Mobile Booth of Sansiri Family SIM that will present special products and services from AIS at Sansiri residence projects. For more information, contact AIS Call Center 1175 and SIRI Call Center 02-201-3999. “The cooperation results from the common intention of Sansiri and GSM advance in adding values and providing top-class services commensurate with lifestyle of Sansiri customers, ranging from products to residential service as well as serving consumer behavior tending to consider packaged product and service in the future. Sansiri therefore places importance to feature development and continuous improvement of residential services. The Company has established a long-term Strategic Partnership Plan with GSM advance in order to deliver a variety of ultimate services to Sansiri customer group including lifestyle and contents compiling information useful for daily life such as stores, restaurants, fashions and the service that helps customers ease their concern and feel warm with the service Child Care and Home Security locating family members anywhere and anytime as well as monitoring home security by checking information via mobile phone.” Apichart and Wichien concluded together For more information please contact Sansiri Public Relations Department Anyaporn Thamtikanon Tel. 02-201-3372 Pinyapat Huangnak Tel. 02-201-3536 AIS Public Relations Department Chatkul Sundarapura Tel. 02-687-4123 Chinnaree Tanmanee Tel. 02- 299-5814

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