Bangkok--26 Feb--PR & Associates
Both CII Group and BIS Division reinforce leadership position with unmatched marketing effort
Consumer Imaging and Information Division (CII) penetrates market with online marketing
Business Imaging Solution Division (BIS) concentrates on value added service, turns service center into training center and showroom center, expand eMaintenance Service
User-centic strategy, launching products to serve every consumer’s lifestyle
Efficient after sales services
Canon Marketing (Thailand) Co, Ltd. announces a satisfactory sales result, despite economic difficulties, reporting earnings of 6,883 million baht, a 14% increase over 2008. This is a result of stronger products, an innovative marketing strategy, quick reaction to changes in the market and also a shift to a high added-value product category.
Mr. Wataru Nishioka, President and CEO of Canon Marketing (Thailand) Co., Ltd. said “In 2009, Canon’s team worked hard to cope with the economic situation and the encouraging results came from the company’s extensive efforts and good internal working processes. The good sales results also reflect the fact that Canon continues to offer products that serve every consumer’s lifestyle, using new marketing communication tools and improving services.”
Canon’s Consumer Imaging and Information Division remained the leader in 2009 in ink jet printers for the tenth consecutive year, with 43% market share (single function and multi function combined). This year Canon aims to be in the No.1 position in the digital compact camera sector. Canon has been the leader in DSLR market since 2008 and maintained its leadership position in 2009 with 61% market share. For digital video cameras, the market share increased from 2% in 2008 to 6.5% in 2009.
For Business Imaging Solution Division (BIS), which has seen fierce competition, Canon still holds the No1 position for digital copiers with 20.4% market share.
Mr.Nishioka said in 2010 Canon will achieve excellence in every aspect of its operations.
On products, Canon will use the user-centric strategy; every division will launch products that meet consumer’s lifestyle needs. It is noted that Canon’s success is due to its response to new consumer’s trends, such as camera users shifting from digital compact to DSLR for better image quality and professional appearance, or digital video camera user upgrades to high definition (HD) for professional with Flash memory format, for which Canon Legria is the pioneer. For the Business Imaging Solution Division, this year will see the launch of 23 new models of digital copiers with additional features added.
On innovative marketing, The Consumer Imaging and Information Division will extend its online marketing activity ‘CANON, It Works’ which has run for three years, into the next ‘CANON, It Works! Say it forward’ phase. In the digital camera business Canon will use creative online marketing to reach its target consumers, through initiatives such as the EOS privilege club to encourage customer loyalty.
On services, Canon will build a strong sales team; build value added services, such as using Service Centers as Training Centers and Showrooms. Canon will continue to expand its Service Center to cover all regions, including Chiangmai and Kon Kaen and the latest Service Center which was opened last year is in Phuket. Canon will also work on marketing campaigns alongside its dealers. Moreover, Canon will strengthen its sales and delivery operation process by implementing new electronic work flow, including the expansion of its eMaintenance service.
Mr. Nishioka added that growth of Canon Marketing Thailand is outstanding among the South Asia group which consists of Singapore, Malaysia, Thailand and India. The result is particularly satisfactory considering the performance of Thailand’s GDP last year, which registered at minus 2.3%.
Mr. Nishioka said that due to increased confidence in the Thai economy, with GDP forecast to grow between 3.0-5.0% in 2010, he is confident that Canon’s sales this year will exceed 2009 levels in every category. Canon aims for 8,000 million baht worth of sales, an increase of 16% over the previous year.
Apart from successful sales results, Mr.Nishioka intends to promote CSR actions according to the company’s Kyosei philosophy which means living and working together for the common good, with its “Clean Energy for Green World” project providing upcountry schools with wind turbines to generate clean energy. This year the campaign will be extended to engage local communities. Moreover, the company also provides support in other areas such as education, sport, as well as culture. Such CSR activities help to complete Canon’s portfolio as an excellent company.
About Canon
Canon Marketing (Thailand) Co. Ltd., was established in 1994 as a subsidiary of Japan’s Canon Inc., and has over 500 employees. Canon Marketing (Thailand) Co. Ltd., supplies a range of digital imaging equipment and office solutions through a team of direct sales personnel and a network of over 160 dealers and service centers that provide a comprehensive customer service for Canon users throughout Thailand.
At Canon we are dedicated to advancements in technology and innovation and commit 10% of our total revenue, each year, to R&D and Canon has consistently remained one of the top 3 companies to earn the highest number of patents over the last decade. Since 1993, Canon has continued to be ranked as one of the world's largest corporations in the Fortune Global 500 Ranking. Guided by a ‘kyosei’ philosophy that focuses on "living and working together for the common good”, Canon delivers high-performance and user-friendly products and solutions that improve efficiency in both the office and home environment. More information is available at www.canon.co.th
Further information, please contact:
Canon Marketing (Thailand) Co.,Ltd
Pataneeya Siripraprut
Tel: 02-344-9999 ext.134 /
[email protected]
PR & Associates, Ltd
Piyapatr Suriyasak / Tel: 02-651-8989 ext.442
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