Bangkok--2 Mar--Maxima Consultants
The epitome of sophisticated luxury for the modern woman, Joan & David’s hallmarks of style, elegance and quality from the U.S.A. are more apparent than ever in the Spring/Summer 2010 collection. Designed for the international career woman with an upbeat attitude, it is colorful, feminine and romantic, reflecting the joyful mood of the season. Clean lines and subtle detailing take the collection from executive hours to playtime with consummate ease. Once again, Joan & David is the classic choice, providing more options in creating the classy, confident look that successful women desire. The new collection is now available at Central Chidlom’s 2nd floor, Emporium’s 1st floor and Siam Paragon’s 1st floor. For details, please contact GRI Thailand at Tel 02 251 9823.
Deauville
Inspired by the French town of Deauville in Normandy, a fashionable holiday resort for the international elite since the 19th century, ‘Deauville’ offers countryside glamour in casual basics. A key print is the abstract petal motif in black on white, while navy wool, white-on-white tweed and Egyptian cotton provide luxurious textures in shades of black and white. Crystal pink, lemon and caf? au lait leather offer demure color accents.
Working Assets
‘Working Assets’ blends leather, pinstripes, non-wool base and poplin in white and black for the executive look. Textured cardigans work well as jackets, paired with dresses. To brighten up the blue days, ‘Simply Irresistible’ is novelty driven in fabric, hand-painted floral tweeds, double-face wool, silk cashmere and border jacquard in feminine prints; color, striking persimmon, black and beige; and innovative shapes. Solid textures lend substance and style. A key look is the figure-hugging, knee-length, leather and stretch knit dress in black with the persimmon hand-painted check print jacket — a strong, sharp look for the successful career women.
It’s a Date
More for after hours, ‘It’s a Date’ flirts with colors such as crystal pink, caf? au lait and raspberry in chiffon, satin base and spun silk, with black accents. A key look is the feminine cap-sleeve strip chiffon dress in crystal pink, hand-sewn to ensure seamless flow. Joan & David also provides ‘Modern Dance’, a range of irresistible party dresses in shades of blue, violet, raspberry and charcoal, all featuring signature 3D tailoring. This method uses no prototype — each garment achieves its unique shape through a mannequin creation process. The line shows off a gentle roundness in shape, with innovative shoulder and sleeve treatments.
Relaxing Weekends
‘Naturally Urban’ is a key transition line, featuring relaxed tailoring — ideal for weekends. Color blocks in black and bone contrast with washed charmeuse in warm gold and asparagus, while bases of silk contribute designer ‘crunch’ texture. Blends of silk and linen add refinement while draping lends elegance. ‘Asymmetry’ is a key feature, while beaded elements, fabric embellishments and pocket pleats or ruffles make a flirtatious statement. Matt and shine effects and a devoree burn-out effect add textural interest. A star item is the asymmetrical black dress with white stripe detailing. In a key modern look with a hint of chic attitude, trousers are wider on the hips, oozing elegant slouch appeal in the Ethnic Rhythms print, paired with the sleeveless black refined cotton crepe top with its striking asymmetrical neckline.
Summer Bright
Moving into summer, ‘Whiten Up’ and ‘Good Vibrations’ continue the sophisticated yet cheerful spirit of the season, providing the successful women with work and play basics as well as statement pieces. ‘Whiten up’ provides white-on-white play through sheer and textured fabrics, while ‘Good Vibrations’ celebrates femininity with magenta, teal and turquoise dresses in viscose, chiffon and silk gette.
For more information, please contact
Maxima Consultants Tel 02-434-8300/ 4348547
Suchinda, Saengnapa, Pitiya