Bangkok--4 Mar--PR One Network
Benz AmornRatchada Group celebrates its 45th anniversary and introduces 3 top executives of its subsidiaries, such as Benz AmornRatchada, AmornCare (StarServ),and AmornRatchada- 1966, to cement its leadership in used Mercedes-Benz and imported used cars market as well as Mercedes-Benz service center. The company also announces the introduction of “StarServ Medico”, a Mercedes-Benz specialist, to exhibit its potential as Mercedes-Benz guru in after sale services, while aiming to dominate used Mercedes-Benz market with 10% YoY growth.
Ms. Wannapa Tangbanyong, Executive Director of Benz AmornRatchada Group, reveals about the company’s operating plans and directions in 2010, today that following the success of its distributorship of used Mercedes-Benz and imported used cars in Thailand, the company will press on with its marketing campaign and strategy to provide the best to the customers. With a combined sale of 500 used Mercedes-Benz and imported used cars in 2009, it is expected that the figure will continue to grow. This is thanks to its winning policy to treat the customers like own family members, its comprehensive offering of quality used cars at reasonable prices, as well as its complete after sale services with highly experienced teams, which has won its customers’ trust and patronage.
To cement its leadership in this segment, Benz AmornRatchada Group has reorganized its corporate structures and introduces 3 top executives of its subsidiaries including Mr. Sirivat Charoenlap, Managing Director of Benz AmornRatchada Co., Ltd., a distributor of used Mercedes-Benz; Mr.Veerasak Kraivit, Deputy Managing Director of AmornCare Co., Ltd.,
A Mercedes-Benz specialist operating “StarServ” service center; and Mr. Surat Maneerattanaporn, Managing Director of AmornRatchada1966 Co., Ltd., a distributor of quality imported used cars.
In addition to the announcement of its key executives, the company also announces its subsidiaries’ plans to run extensive marketing and sales promotion campaigns in 2010.With the dominating positions, strength and 45 years of experiencing in used car markets, Certified Used Cars and Amorn Road Side Service campaigns, as well as comprehensive after sale services, Benz AmornRatchada aims to grow its market by 10% YoY, while AmornRatchada 1996 targets to sell 220 used cars this year through competitive pricing strategy and annual check-up campaign.
On service center front, AmornCare, the management of “StarServ”, will focus on its strength as an inexpensive service center for Mercedes- Benz. With its current customer base of about 1,500 cars and a monthly average of 200 cars to serve (30% of which are new customers), the company has a plan to expand its 2nd branch in 2010. Besides its expansion, it will also introduce the appointment of “StarServ Medico”, such as a Mercedes-Benz service specialists, and the staging of “Benz Lover Community @ StarServ” on this coming March 13th, 2010 no admission-fee for Benz Lover to meet up closely, discuss and share their ideas on “How to use Benz without expensive repairs” with top Mercedes-Benz Guru in Thailand.
In term of operating performance, it is believed that the positive trend would continue and the Group will further dominate its leadership position in the used car market, in which it expects to sell 330 used Benz and 220 imported used cars implying a 10% YoY growth. In addition, it is expected that 70% of its top line will be from sale, while the rest 30% will be from services with a 70:30 split between existing and new customers.
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