Bangkok--9 Mar--Hill and Knowlton
Dupont, Dow Chemical and Srithai contribute to paint’s technological leadership
Beger Company Limited, a leading manufacturer and distributor of wood coating and industrial paint products recently announced its success in an achieving more than one million gallons of Beger Shield in sales. The result of a three-way technology alliance of Srithaisuperware Public Company Limited, Dupont (Thailand) and Dow Chemical Thailand Beger Shield is a super premium acrylic paint for exterior and interior application.
Incorporating an exclusive Teflon? surface protector from Dupont USA, and latex binding technology from Dow Chemical Thailand that results in a paint with UV protection, exceptionally long-lasting coating, mildew resistance, is water and dirt repellent and fade resistant. It also uses IML (In Mould Labeling), a high-quality and cost-effective technology for plastic moulding to Srithaisuperware Public Company Limited, to produce richly coloured and distinctive packing.
“The million gallon plus sales success of Beger Shield, our super premium paint reflects the trust and brand loyalty of our customers who have relied on the high quality of our products over many decades. Our success today is the result of combining the best innovative technology in Beger Shield, to produce one of the best super premium paints available and one that responds to the many needs of customers,” said Worawat Chaiyosburana, Executive Vice President of Beger Co., Ltd.
“Beger Shield and Beger Weatherguard represent the very latest technology in every gallon and Beger today is the first paint manufacturer to offer every customer a 10 year warranty for all Beger Shield products. It is our way of saying thank for the trust we have received for almost 50 years,” added Worawat.
The 10 Year Warranty covers peel off and deterioration from the environment and weather for a 10 year period starting from the purchase date.
In 2010, Beger’s business direction will be focused on Eco-Smart, the innovative green concept that seeks to protect the ozone layer and minimize the effects of harmful chemicals. Meanwhile, Beger Cool, the heat reducing reflective paint will continue to be developed. Within the next five years, the company aims to extend its green product lines as part of an ongoing policy.
For 2010, Beger aims to mirror the predicted 15% growth of the paint industry itself, representing for Beger some 2,800 million THB in sales. This will be achieved through a 400 million THB marketing budget, divided into two strategies — the first being a sports marketing strategy to promote awareness and recognition towards the Beger brand through its sponsorship of the 2010 FIFA World Cup? in South Africa. The second will be an experiential marketing strategy to raise awareness of Beger’s product quality and uses amongst target groups through a range of interactive and informative activities at dealers nationwide.
For more information, please contact
Saowapa Sukuntee / Praphapit Jumpee
Hill and Knowlton Thailand
Tel . 02 627 3501 # 191 or 218
Email:
[email protected]
[email protected]