Bangkok--15 Mar--TMB
TMB has today launched “TMB Reaching for Goal” — a new promotion campaign designed to extensively leverage its exclusive partnership for 2010 FIFA World Cup in association with VISA. Kicking off March 15, the program is an alignment of TMB’s ‘Customer Centricity the TMB Way’ — a core business strategy that focuses on serving to all financial needs through diverse activities, as well as delivering unique experiences money can’t always buy.
The move creates history and marks the Bank a spearheading milestone in fulfilling its aspiration to become the leader in banking and financial services in a 5-year timeframe.
Mr. Boontuck Wungcharoen, Chief Executive Officer of TMB Bank Public Company Limited, said “We want to ensure that all activities we initiate or participate must be appealing to mass consumers, in line with our key corporate rebranding goal aims at growing consumers’ mindshare towards TMB brand as a top of mind choice in banking. TMB’s official sponsoring partnership with VISA in the World Cup 2010 campaign is a perfect demonstration of our commitment to the direction”.
The FIFA partnership in association with VISA enables TMB to expand business within its existing customer base. TMB is also hoping that the campaign will appeal to new customers including younger generations in particular as football is considered a family sport and have been enjoyed widely by Thais of all genders and age ranges.
“We are confident that the campaign will succeed in enabling TMB to become a leading dynamic banking services provider, as well as precisely meeting customers’ demands and
lifestyles. In addition, we are launching an internal program in which all staff will be entitled to join in an attempt to create bonding and pride as TMB employees”, continued Mr. Boontuck.
TMB enjoyed a great success in delivering breakthrough financial products in all business units and implementing fully integrated rebranding to boast TMB brand awareness in the previous year. While this year’s biggest campaign “TMB Reaching for Goal” targets to further leverage the non-stop successful achievements by employing World Cup 2010 mega event in reply to customers’ demands that will be coming up in the next 3 months.
This will allow the Bank to further enhance not only its business capacities with all customer segments, but also product development in the retail, SMEs and wholesale banking, which TMB has set a target of achieving 15% income growth; 17% deposit growth, and 10% growth in lending from last year.
TMB “Reaching for Goal” campaign is designed with the aim to revamp TMB’s corporate branding as a modern, dynamic bank that is more accessible to customers.
Mr. Michal Szczurek, TMB Bank Public Company Limited’s Chief Retail Banking Officer, unveiled, “The campaign is by far the year’s biggest promotion in our retail banking unit and we strongly believe it will be well received by customers — driven by Thais’ long standing eagerness in football, both domestically and internationally, as well as current enthusiasm towards the upcoming World Cup. As the only Thai bank selected for FIFA World Cup 2010 official sponsorship, TMB is solely privileged for exclusive partnership rights in retail banking products and services, as well as financial solution offerings in reply to customers’ broad range of demand during this global sporting event. No other banks can rival what TMB does.
“The promotion offers TMB retail customers a chance to win a full blown package to witness every big match from the quarter finals to finals in FIFA World Cup 2010 in South Africa, on a 12-day/11-night trip for two in the country, worth a total of 1 million baht in its first prize. Other several prizes worth a total over 3.4 million baht are also up for grabs.”
According to Mr. Szczurek, the Bank believes the customer-centric approach of once-in-a-lifetime experience is unparalleled and expects the promotion campaign to successfully attract customers’ interest nationwide and lead to an increase of overall income of retail banking unit up by one third of the projected billing. What’s more, TMB “Reaching for Goal” will add another key milestone in raising a higher level of brand awareness among existing and new customers.
Mr. Boontuck added that “To better deliver satisfaction in products and services of TMB, we are focusing on rewarding our customers in wholesale and SME by offering privileges to those opening new accounts or applying for loans. This being said, we are convinced the campaign will make customers feel secure and more confident in financial transactions with TMB. Under our core strategy of Customer Centricity the TMB Way, TMB “Reaching for Goal” shows our full capacity and commitment in serving every need of customers in all segments. The campaign enables our customers to accomplish financial and business goals, while fulfilling lifestyle requirements for Thai football enthusiasts. Ultimately, the campaign will help empower TMB to become a leading Thai bank in the next 5 years as targeted.”
Kicking off March 15, 2010, TMB “Reaching for Goal” offers its customers from all segments a chance to win tickets to witnessing FIFA World Cup 2010 matches and travel package to South Africa, along with several great prizes, worth a total of 3.4 million baht, simply by signing on any products or services such as savings accounts, personal loan, mortgage, credit card, debit card, ATM, internet banking and mobile banking from now until May 15.
For more details on the campaign, please call TMB Phone Banking 1558 or contact TMB branches nationwide.
Media enquiries:
TMB Corporate Communications
Tel. 02 299 1950/ 02 299 1953/ 085 3020